We will act responsibly in our drive to create a smoke-free future

We’ve set out a bold vision for PMI, but it is critical that both our own employees and any third-party suppliers and partners we work with respect our views and standards in the pursuit of that goal. Ultimately, it’s not what we say we will do to deliver a smoke-free future, but how we do it, which matters.

Our vision for a smoke-free future


Jacek Olczak, CEO of Philip Morris International

Our vision for a smoke-free future

Jacek Olczak, CEO of Philip Morris International, speaks to camera:

This company is about the progress.

This company wants to change the world.

If we can get there, this is going to be phenomenal.

[Classical music]

Text on screen reads: We've built the world's most successful cigarette company,

but we have thoroughly transformed,

taking great strides towards realizing our vision of replacing cigarettes for good.

Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer for PMI, speaks to camera:

This company has had the courage,

the visionary leadership,

to establish a new direction, to disrupt the category.

Text on screen reads:

It's why we've invested more than $10.5 billion to date

and employed over 1,500 scientists, engineers and R&D experts to develop our smoke-free products.

Michael Voegele, Chief Digital and Information Officer for PMI, speaks to camera:

I think it’s a unique challenge, being part of a team that revolutionizes the industry.

Text on screen reads:

It's our ambition that within the next two years, more than 50 percent of our net revenue will come from smoke-free products.

Jacek Olczak continues speaking:

The big aspirations address the problem of smoking,

going smoke-free,

over 50 percent of revenues coming from this product.

This is very ambitious and that calls for a progress.

Marian Salzman, Senior Vice President, Global Communications for Philip Morris International, speaks to camera:

We’ve said yes to people when they want to ask us questions.

We’ve told them the truth when they’ve posed the questions.

Text on screen reads:

With the right regulatory encouragement and support from civil society

we believe many countries can end cigarette sales within 10 to 15 years.

Jacek Olczak continues speaking:

If you compare it to many other industries

which also were going for some transformation driven by the product,

nobody is coming that close, as we are.

Text on screen reads:

Innovation, science and technology drive our transformation,

helping us deliver a better, smoke-free future.

Philip Morris International logo appears.

Text on screen reads:

It's always better to quit tobacco and nicotine altogether, but those who don't, deserve access to and accurate information about better alternatives to cigarettes.

Music ends.

Our views and standards govern the way we do business, and how we communicate with all stakeholders, and include:

  • Our commonsense approach to regulation, which should continue to dissuade people from starting to smoke and encourage cessation, whilst recognizing the importance and differentiation of smoke-free products for those adults who would otherwise continue smoking.
  • The firm stance we take on underage tobacco and nicotine use, and our commitment to responsible marketing practices.
  • Our position on the health effects of smoking, including secondhand smoke.
  • Our commitment to compliance and integrity, including our Code of Conduct, which outlines the ethical responsibilities our employees are bound by.
  • The marketing standards we set ourselves, which in many places are higher than those of some governments.
  • Our comprehensive and robust approach to scientific research, which has already produced more than 450 publications in peer-reviewed scientific journals. 
  • The transparent way in which we operate as a business, including disclosing our lobbying, our political contributions, and our participation in business and trade associations.

Acting according to these views, and consistently operating to the highest standards will continue to be integral to our mission to deliver a smoke-free future.