We’ve built the world’s most successful cigarette company, with the world’s most popular and iconic brands.
Now we’ve made the decision to go smoke-free.
We are building PMI’s future on smoke-free products that—while not risk-free—are a far better choice than cigarette smoking.
Indeed, our vision—shared by all at PMI—is that these products will one day replace cigarettes.
We are doing this because we should …
We understand the millions of adult smokers who smoke cigarettes. They are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice.
We have a commitment to our employees and our shareholders, which we are fulfilling by pursuing this path to sustainable success.
We have a commitment to society, which expects us to act responsibly. We are doing just that, by delivering a smoke-free future.
… and because, with the backing of scientists, we now can.
More than a decade ago, we set ourselves the goal of creating less harmful alternatives to cigarettes.
Thanks to the inventiveness and perseverance of our scientists and thousands of others at PMI—and an investment to date of over USD 16 billion in science-based innovation—we have done exactly that, developing breakthrough products that are smoke-free and enjoyable.
It’s time to make smoking history
Music starts.
words appear on screen reading:
We built the world's most successful cigarette company
But now we've committed to stop selling cigarettes for good.
Jacek Olczak, Group CEO, PMI, speaks to camera:
The evidence is clear.
Smoke-free alternatives can accelerate the end of smoking.
Words appear on screen reading:
That's why we have a range of products that give
adult smokers better alternatives to cigarettes.
Emmanuel Babeau, Group Chief Financial Officer, Philip Morris International, speaks:
I believe that nobody today
can seriously challenge how genuine
we are in delivering this ambition.
Voiceover of Stacey Kennedy, CEO PMI U.S., is heard:
We are building our company's future
around better alternatives to smoking.
Words appear on screen:
The proof?
Over 43 million adults are now using our range of smoke-free products
Source: PMI Q4 and Full Year 2025 earnings.
in 106 markets across the globe.
Source: PMI Q4 and Full Year 2025 earnings.
Scott Coutts, Chief Global Operations Officer, Philip Morris International, speaks to camera:
When we say we want to do something,
we can change the industry as we're doing today.
Serge Maeder, Global Head Product Science SFP, Philip Morris International, speaks to camera:
We have a chance in the next ten years
to go full smoke-free products in PMI.
Words appear on screen:
By 2030, we aim to have more than
2/3rds of our global net revenues come from our smoke-free business.
Source: PMI Integrated Report 2024
We are currently at 42%.
Source: As of December 31, 2025. PMI Q4 and Full-Year 2025 earnings.
Jacek Olczak, Group CEO, PMI, speaks to camera:
The world has to move now to help smokers
to move to the better alternative.
Words appear on screen:
All our smoke-free products are backed by science.
Stefano Volpetti, Chief Global Growth Officer, Philip Morris International, speaks to camera:
We are sitting on something that can change
the trajectory of public health.
Words appear on screen:
In 2020, the FDA authorized the marketing of our leading
heated tobacco brand as a modified risk tobacco product.
Badrul Chowdhury, Chief Life Sciences Officer, SFP, Philip Morris International, speaks to camera:
You actually have a product
where the 100 or so chemicals
which are known to be harmful are reduced or eliminated.
That's the scientific breakthrough.
Words appear on screen: Smoke-free products are not risk-free and contain nicotine, which is addictive.
And in 2025 the FDA authorized our Number 1 nicotine pouch brand,
making it the 1st of its kind to be authorized.
Moira Gilchrist, Chief Global Communications Officer, Philip Morris International, speaks:
The science never stops, the investigation never stops
and we're determined to provide the evidence
that will convince regulators not just FDA.
Stefano Volpetti speaks to camera:
We're going to get there faster
if society, health regulators help us,
because we have a responsibility
to consumers out there to provide them
with better alternatives.
Jacek Olczak speaks:
We can be saying,
remember when people smoked.
It's time to make smoking history.
Philip Morris International's logo appears on screen.
Music ends
These will be the PMI icons of our smoke-free future.
Millions of adults worldwide have already switched to our smoke-free products and given up cigarettes completely, and this is just the beginning. A smoke-free future is within our grasp.
A focus on life sciences will accelerate transformation …
… if conversations and debate center on data and scientific evidence—not on rhetoric and
dogma, which will only mislead adult smokers and dissuade them from switching away from cigarettes, the most harmful form of nicotine delivery.
… if governments create regulations that acknowledge these smoke-free products
are better than continued smoking and encourage adults who would otherwise continue to smoke to switch to them.
… if people—not politics—are at the center of policymaking.
We’re creating a PMI that will be remembered for replacing cigarettes with a portfolio of revolutionary products.
In these fast-changing times, you can always choose to do nothing. Instead, we’ve set a new course for the company—we have chosen to do something really big.
More on our transformation
PMI announces ambition to become a more than two-thirds majority smoke-free company by 2030
4 min readAt our 2023 Investor Day, PMI’s leaders outlined the company’s forward-focused business strategies and ambitions, aimed at building on our smoke-free success to date and accelerating the end of cigarettes.
Exploring the better alternatives to cigarettes aimed at helping ALL adult smokers leave cigarettes behind for good
3 min readTo achieve our vision of a smoke-free future, providing those adults who would otherwise continue to smoke with a wide choice of better alternatives to cigarettes is key. So, what sets apart each of the main smoke-free categories?