Our goal is to replace cigarettes with the smoke-free products that we’re developing and selling. These products are designed to create a flavorful and satisfying nicotine-containing vapor, without burning and without smoke.
Our current smoke-free product portfolio contains four products in various stages of development and commercialization. IQOS, the first of these products, is already available in many markets around the world.
consumers have already switched to IQOS
Smokers have different preferences. Providing them with a range of better alternatives to cigarettes increases the likelihood that they switch to them. We can only achieve a significant public health benefit when a large number of consumers adopt better alternatives.
While the idea of heating tobacco has been around for more than two decades, it’s only recently that we have managed to find a way to heat tobacco that results in a product that is satisfying to adult smokers.
We use sophisticated electronics to heat tobacco in order to release flavors and nicotine. Find out about IQOS, our most advanced smoke-free product.
Through intensive research and development, we have managed to create another breakthrough heated tobacco product.
With its unique carbon heat source, TEEPS heats tobacco to release its true taste.
While heating tobacco is one way to generate a flavorful nicotine-containing vapor, we can also generate a vapor without the use of tobacco.
Our e-vapor products use nicotine that is extracted from tobacco leaves. Find out about our e-cigarette portfolio and breakthrough MESH technology.
We are also developing another distinct way to deliver flavors and nicotine without tobacco and without burning.
Read more about one of these products under development, STEEM.
How long will the world’s leading cigarette company be in the cigarette business?
Developing breakthough products that are less harmful alternatives to cigarette smoking.