Our smoke-free products
14.9 million*
The number of adult smokers who have switched to our IQOS HTP and stopped smoking.
Our current smoke-free product portfolio contains four platforms in different stages of development and commercialization.
PMI’s smoke-free products are currently available for sale in 70 markets in key cities or nationwide.
Our IQOS portfolio currently includes heated tobacco and e-vapor products.
TEEPS
STEEM
Frequently asked questions
Why does PMI want to replace cigarettes?
Read moreAre PMI’s smoke-free products less harmful than cigarettes?
Read moreWhat are PMI’s new products?
Read moreWhat are reduced-risk products?
Read moreWhat is an e-cigarette?
Read moreWhat is vaping?
Read moreWhat is the difference between vaping and smoking?
Read moreWhat are <em>HEETS </em>and <em>HeatSticks</em>?
Read more*Estimate as of September 20, 2021, based on the following PMI methodology: For markets where IQOS is the only heated tobacco product, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days. For markets where IQOS is one among other heated tobacco products, daily individual consumption of heated tobacco units represents the totality of their daily tobacco consumption in the past seven days, of which at least 70 percent are PMI heated tobacco units.
