It’s our goal to replace cigarettes with the smoke-free products we’re developing and selling. These products are designed to create a flavorful nicotine-containing vapor, without burning and smoke.
~5.9 million*
ADULTS SMOKERS HAVE ALREADY STOPPED SMOKING AND SWITCHED TO IQOS
Our current smoke-free product portfolio contains four products in various stages of development and commercialization. Our heated tobacco system IQOS, the first of these products, is already available in many markets around the world.
IQOSTobacco Meets Technology
Our most advanced smoke-free product IQOS uses sophisticated electronics to heat tobacco in order to release flavors and nicotine.
*Estimate as of September 30, 2018, based on the following PMI methodology: for markets where IQOS is the only heated tobacco product, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days, and, for markets where IQOS is one among other heated tobacco products, daily individual consumption of heated tobacco units represents the totality of their daily tobacco consumption in the past seven days, of which at least 70% are PMI heated tobacco units.
