It’s our goal to replace cigarettes with the smoke-free products we’re developing and selling. These products are designed to create a flavorful nicotine-containing vapor, without burning and smoke.
~7.3 million*
ADULTS SMOKERS HAVE ALREADY STOPPED SMOKING AND SWITCHED TO IQOS
Our current smoke-free product portfolio contains four products in various stages of development and commercialization. Our heated tobacco system IQOS, the first of these products, is already available in many markets around the world.
IQOSTobacco Meets Technology
Our most advanced smoke-free product IQOS uses sophisticated electronics to heat tobacco in order to release flavors and nicotine.
