14.9 million*

The number of adult smokers who have switched to our IQOS HTP and stopped smoking.

Our current smoke-free product portfolio contains four platforms in different stages of development and commercialization.

PMI’s smoke-free products are currently available for sale in 70 markets in key cities or nationwide.

Current smoke-free products
Discover our smoke-free products
IQOS

Our IQOS portfolio currently includes heated tobacco and e-vapor products.


Smoke-free products in development
Find out what we're working on
Tins of Teeps

TEEPS

Heating tobacco through innovation: With its unique carbon heat source, TEEPS heats tobacco to release its true taste.
3 min read Find out more
Scientist in a laboratory

STEEM

Exploring new ways to create e-vapor products: STEEM generates a vapor in the form of a nicotine salt.
3 min read Discover more

*Estimate as of September 20, 2021, based on the following PMI methodology: For markets where IQOS is the only heated tobacco product, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days. For markets where IQOS is one among other heated tobacco products, daily individual consumption of heated tobacco units represents the totality of their daily tobacco consumption in the past seven days, of which at least 70 percent are PMI heated tobacco units.


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