Our smoke-free
products

At PMI, it is our ambition to replace cigarettes with science-based smoke-free products as soon as possible.

These products provide nicotine without burning, making them a much better alternative to cigarettes.

We are growing our portfolio of smoke-free products, providing a range of better choices to satisfy the diverse taste, usage, technology, and price preferences of every adult smoker.

These products, which are addictive and not risk-free, are only for those adults who would otherwise continue to smoke.

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1 Iluma Prime
2 IQOS ILUMA
3 IQOS ILUMA ONE
4 IQOS ORIGINALS DUO
5 IQOS ORIGINALS ONE
6 BONDS by IQOS
7 lil SOLID Ez
8 lil HYBRID
9 VEEV ONE
10 VEEV NOW
11 ZYN

Discover our smoke-free products

Our smoke-free portfolio currently includes heated tobacco, e-vapor, and oral smokeless products

Heated tobacco products
Find out more
E-vapor products
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Oral smokeless products
See more

>41 million

estimate total users of PMI’s smoke-free products¹.

100

markets where our smoke-free products are available, providing better alternatives for legal-age adults.—either in key cities or nationwide¹.

USD >14 billion

invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008².

¹ As of June 30, 2025. ² As of December 31, 2024. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated June 30, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI,” “We,” “Our,” & “Us” refers to the entire Philip Morris International family of companies.