Our smoke-free products
12.7 million*
The number of adult smokers who have switched to our IQOS HTP and stopped smoking.
Our current smoke-free product portfolio contains four platforms in different stages of development and commercialization.
PMI’s smoke-free products are currently available for sale in 71 markets in key cities or nationwide.
Our IQOS portfolio currently includes heated tobacco and e-vapor products.
Frequently asked questions
Why does PMI want to replace cigarettes?
Read moreAre PMI’s smoke-free products less harmful than cigarettes?
Read moreWhat are PMI’s new products?
Read moreWhat are reduced-risk products?
Read moreWhat is an e-cigarette?
Read moreWhat is vaping?
Read moreWhat is the difference between vaping and smoking?
Read moreWhat are HEETS and HeatSticks?
Read more*As of March 31, 2022, PMI estimates that approximately 12.7 million adults around the world, excluding Russia and Ukraine, had already switched to IQOS and stopped smoking. IQOS user metrics reflect PMI estimates, which are based on consumer claims and sample-based statistical assessments with an average margin of error of +/-5% at a 95% Confidence Interval in key volume markets. The accuracy and reliability of IQOS user metrics may vary based on individual market maturity and availability of information.
