12.7 million*

The number of adult smokers who have switched to our IQOS HTP and stopped smoking.

Our current smoke-free product portfolio contains four platforms in different stages of development and commercialization.

PMI’s smoke-free products are currently available for sale in 71 markets in key cities or nationwide.

Current smoke-free products
Discover our smoke-free products

Our IQOS portfolio currently includes heated tobacco and e-vapor products.

*As of March 31, 2022, PMI estimates that approximately 12.7 million adults around the world, excluding Russia and Ukraine, had already switched to IQOS and stopped smoking. IQOS user metrics reflect PMI estimates, which are based on consumer claims and sample-based statistical assessments with an average margin of error of +/-5% at a 95% Confidence Interval in key volume markets. The accuracy and reliability of IQOS user metrics may vary based on individual market maturity and availability of information.


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