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Our Smoke-Free Products

It’s our goal to replace cigarettes with the smoke-free products we’re developing and selling. These products are designed to create a nicotine-containing tobacco vapor, without burning and smoke.

~10.6 million*

ADULT SMOKERS HAVE ALREADY STOPPED SMOKING AND SWITCHED TO IQOS

Our current smoke-free product portfolio contains four products in various stages of development and commercialization. Our heated tobacco system IQOS, the first of these products, has been already launched in many markets around the world.

Tobacco Meets Technology

Our most advanced smoke-free product IQOS uses sophisticated electronics to heat tobacco in order to release flavors and nicotine.

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TEEPS

Heating tobacco through innovation - With its unique carbon heat source, TEEPS heats tobacco to release its true taste.

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E-vapor products

We are taking e-cigarettes further through developing the next generation of e-vapor technology

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STEEM

We are exploring new ways for creating e-vapor products: STEEM generates a nicotine-containing vapor in the form of a nicotine salt

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*Estimate as of March 31, 2020
 
, based on the following PMI methodology: for markets where
IQOS is the only heated tobacco product, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days, and, for markets where IQOS is one among other heated tobacco products, daily individual consumption of heated tobacco units represents the totality of their daily tobacco consumption in the past seven days, of which at least 70% are PMI heated tobacco units.