Oral smokeless
products

Words appear on screen reading:

Let’s talk with Gizelle Baker

Interviewer asks:

What is in a nicotine pouch?

Gizelle Baker, Vice President Global Scientific Engagement, Philip Morris International, replies:

A nicotine pouch is really like a tea bag.

A pouch that in it has pharma-grade nicotine.

So, nicotine extracted from a tobacco leaf

and then purified to a pharma-grade, similar

to what's in a nicotine replacement therapy.

And then you mix that with fillers

and binders, things to make

the product stable, together

with flavors and sweeteners,

which are what a person tastes

and therefore provide 

a satisfying experience to a user.

Interviewer says:

But you do hear some absolute horror stories about what

is actually in these products.

You hear things like glass, arsenic.

Gizelle answers:

Well you're going to hear

a lot of variety of stories.

Some of it is going to be hype

and some may be other products

that are not ours and are not processed

or manufactured at the same level

of quality that we can do.

So, I can speak about 

ZYN our product.

I can categorically say

we assessed it

and there's not arsenic 

in our product.

And our products are not going to

have glass put in for whatever reason

people might think that that it exists.

words appear on screen reading:

This video is for informational purposes only

on the nicotine pouch category manufactures

under strict standards.

It has no commercial intent

and does not promote product use.

Nicotine is addictive and not risk-free.

Philip Morris International's logo appears on screen.