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Oral smokeless products include nicotine pouches and snus. 

Nicotine pouches are made primarily of nicotine and flavors, while snus contains smokeless tobacco. Both are wrapped in a cellulose pouch, which is placed between the gum and the cheek or upper lip.

The nicotine is then absorbed through the oral mucosa. These smoke-free products are not risk-free and provide nicotine, which is addictive.

ZYN

  • ZYN nicotine pouches do not contain tobacco and are inherently smoke-free
  • They contain nicotine and flavors, and come in a range of sizes, flavors and nicotine strengths
  • The pouches are consumed by placing the pouch between the gum and the cheek or upper lip, and nicotine is primarily absorbed through the oral mucosa
A can of Zyn cool mint nicotine pouches

Our leading nicotine pouch, made of high-quality ingredients and nicotine.

1:16

Words appear on screen reading:

Let’s talk with Gizelle Baker

Interviewer asks:

What is in a nicotine pouch?

Gizelle Baker, Vice President External Scientific Affairs, Philip Morris International, replies:

A nicotine pouch is really like a tea bag.

A pouch that in it has pharma-grade nicotine.

So, nicotine extracted from a tobacco leaf and then purified to a pharma-grade,

similar to what's in a nicotine replacement therapy.

And then you mix that with fillers and binders,

things to make the product stable,

together with flavors and sweeteners, which are what a person tastes

and therefore provide a satisfying experience to a user.

Interviewer says:

But you do hear some absolute horror stories about what

is actually in these products.

You hear things like glass, arsenic.

Gizelle answers:

Well you're going to hear a lot of variety of stories.

Some of it is going to be hype and some may be other products

that are not ours and are not processed or manufactured at the same level

of quality that we can do.

So, I can speak about  ZYN our product.

I can categorically say we assessed it

and there's not arsenic in our product.

And our products are not going to

have glass put in for whatever reason

people might think that that it exists.

Words appear on screen reading:

This video is for informational purposes only

on the nicotine pouch category manufactures under strict standards.

It has no commercial intent and does not promote product use.

Nicotine is addictive and not risk-free.

Philip Morris International's logo appears on screen.

Read more about our smoke-free journey

All about: Snus, snuff, and nicotine pouches

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Snus, snuff, and nicotine pouches are all placed in the mouth to release nicotine and flavors. Find out more about them here.

The facts about nicotine

3 min read

Nicotine is addictive and not risk-free but is not the primary cause of smoking-related disease.

Oral smokeless products | Frequently asked questions

PMI answers your questions about oral smokeless products, including nicotine pouches and snus.