Providing a diversity of choice for adult smokers can unlock the door to a smoke-free future
Our vision of a world without cigarettes will only become a reality if we deliver a range of smoke-free products that meet the needs of every adult who would otherwise continue to smoke.
Putting the needs of ALL adult smokers first
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Exploring the better alternatives to cigarettes aimed at helping ALL adult smokers leave cigarettes behind for good
To achieve our vision of a smoke-free future, providing those adults who would otherwise continue to smoke with a wide choice of better alternatives to cigarettes is key. So, what sets apart each of the main smoke-free categories?
3 min readRead more
What is PMI doing to help adult smokers in low- and middle-income countries?
4 min readWe will only achieve a smoke-free future if every adult who would otherwise continue to smoke can access a broad range of better alternative products that meet their taste, usage, technology, and price preferences.
Music starts.
words appear on screen reading:
We built the world's most successful cigarette company
But now we've committed to stop selling cigarettes for good.
Jacek Olczak, Group CEO, PMI, speaks to camera:
The evidence is clear.
Smoke-free alternatives can accelerate the end of smoking.
Words appear on screen reading:
That's why we have a range of products that give
adult smokers better alternatives to cigarettes.
Emmanuel Babeau, Group Chief Financial Officer, Philip Morris International, speaks:
I believe that nobody today
can seriously challenge how genuine
we are in delivering this ambition.
Voiceover of Stacey Kennedy, CEO PMI U.S., is heard:
We are building our company's future
around better alternatives to smoking.
Words appear on screen:
The proof?
Over 43 million adults are now using our range of smoke-free products
Source: PMI Q4 and Full Year 2025 earnings.
in 106 markets across the globe.
Source: PMI Q4 and Full Year 2025 earnings.
Scott Coutts, Chief Global Operations Officer, Philip Morris International, speaks to camera:
When we say we want to do something,
we can change the industry as we're doing today.
Serge Maeder, Global Head Product Science SFP, Philip Morris International, speaks to camera:
We have a chance in the next ten years
to go full smoke-free products in PMI.
Words appear on screen:
By 2030, we aim to have more than
2/3rds of our global net revenues come from our smoke-free business.
Source: PMI Integrated Report 2024
We are currently at 42%.
Source: As of December 31, 2025. PMI Q4 and Full-Year 2025 earnings.
Jacek Olczak, Group CEO, PMI, speaks to camera:
The world has to move now to help smokers
to move to the better alternative.
Words appear on screen:
All our smoke-free products are backed by science.
Stefano Volpetti, Chief Global Growth Officer, Philip Morris International, speaks to camera:
We are sitting on something that can change
the trajectory of public health.
Words appear on screen:
In 2020, the FDA authorized the marketing of our leading
heated tobacco brand as a modified risk tobacco product.
Badrul Chowdhury, Chief Life Sciences Officer, SFP, Philip Morris International, speaks to camera:
You actually have a product
where the 100 or so chemicals
which are known to be harmful are reduced or eliminated.
That's the scientific breakthrough.
Words appear on screen: Smoke-free products are not risk-free and contain nicotine, which is addictive.
And in 2025 the FDA authorized our Number 1 nicotine pouch brand,
making it the 1st of its kind to be authorized.
Moira Gilchrist, Chief Global Communications Officer, Philip Morris International, speaks:
The science never stops, the investigation never stops
and we're determined to provide the evidence
that will convince regulators not just FDA.
Stefano Volpetti speaks to camera:
We're going to get there faster
if society, health regulators help us,
because we have a responsibility
to consumers out there to provide them
with better alternatives.
Jacek Olczak speaks:
We can be saying,
remember when people smoked.
It's time to make smoking history.
Philip Morris International's logo appears on screen.
Music ends
Learn more about our multicategory approach
Defining our smoke-free eco-design process: How we’re working toward making products that last
4 min readPMI is designing smoke-free products to extend their life cycle, optimize their performance, and reduce their environmental impact—while also encouraging consumers to recycle or dispose of them responsibly when they need to.
