Choice is key to helping every adult smoker quit cigarettes

For society’s vision of a smoke-free future to become a reality, we understand the imperative need to provide a diversity of better alternatives that meet the taste, usage, technology, and price preferences of all adult smokers who would otherwise continue to smoke.

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Our multicategory approach
PMI's smoke-free alternatives

What are smoke-free alternatives


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What are smoke-free alternatives

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What are smoke-free alternatives?

Over the years, science and technology have enabled the development of alternatives that are a better choice for adults who would otherwise continue to smoke.

But what does that actually mean?

A smoker lights a cigarette, which causes it to start burning.

The burning of tobacco produces smoke.

This smoke contains more than 6,000 chemicals many of which are harmful or potentially harmful.

But what happens when you remove the burning?

The levels of harmful chemicals can be significantly reduced

Did you know that there are products that don’t burn tobacco called smoke-free alternatives,

That while not risk-free and contain nicotine which is addictive, are a better choice for adults who would otherwise continue to smoke.

But what are these products and how do they work?

Smoke-free alternatives are based on different smoke-free technologies

For example, heated tobacco products, e-cigarettes, snus and nicotine pouches.

Heated tobacco products generate a nicotine-containing aerosol by heating tobacco to temperatures sufficient to release nicotine and flavors from the tobacco, but low enough to prevent the tobacco from burning.

E-cigarettes produce an aerosol by heating a liquid that contains flavorings and usually nicotine.

Snus contains of ground tobacco mixed with water, salt and flavoring agents. It can be loose or in small portion pouches. Its use does not involve burning or inhalation of an aerosol.

Tobacco-free nicotine-containing pouches are also designed for oral use, but do not contain tobacco.

There are many misconceptions about nicotine.

While addictive and not risk-free, it is not the main cause of smoking-related diseases.

Nicotine is one of the reasons that people smoke, along with taste and ritual.

In order for smokers to switch from cigarettes to smoke-free alternatives, these products need to contain nicotine.

It’s clear that the best choice a smoker can make is to quit cigarettes and nicotine altogether, but those who don’t, deserve access to these facts.

Philip Morris International logo is seen on screen.

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Explore the smoke-free categories offering adults who don’t quit cigarettes a better alternative

We’re growing our portfolio of smoke-free products to provide every type of adult smoker with better options. So, what are these smoke-free categories and how do they differ?
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Our commitment to preventing youth use of our smoke-free products

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