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Market

Consumers

Our aspiration is to lead the change by maximizing access to smoke-free products among adult legal-age consumers and continue working with external stakeholders, including regulators, to make cigarettes obsolete, while continuing to uphold robust safeguards that help ensure the responsible marketing, sale, and use of our products.

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Circularity

Our aspiration is to embed sustainability across the full lifecycle of our product portfolio—electronic devices, consumables, and packaging—by prioritizing the use of recycled and responsibly sourced materials optimizing product durability and recyclability, and fostering responsible end-of-life management.

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Our workforce

 

Our aspiration is to empower our employees to thrive throughout their career by nurturing a growth mindset, providing skills development, and fostering an inclusive workplace where everyone can succeed in a fast-changing environment.

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Workers in our value chain

Our aspiration is to improve the livelihoods of workers in our value chain through a transparent, tailored, and risk-based due diligence that enables targeted and impactful interventions.

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Climate

Our aspiration is to accelerate decarbonization toward net zero across our entire value chain to strengthen resilience, by prioritizing climate change mitigation and adaptation strategies that address evolving risks and seize opportunities.

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Nature

Our aspiration is to preserve and restore biodiversity, water, and forests across our operations and broader value chain to safeguard the long-term resilience of ecosystems and drive measurable progress toward achieving no net loss of natural resources.

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