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E-cigarettes, also called electronic cigarettes, e-vapor products, or vapes, are a popular smoke-free category of products without tobacco.
These battery-powered devices vaporize a liquid solution, also known as an e-liquid, containing nicotine and/or flavors.
Vaping is the term typically used to describe inhaling an aerosol (vapor) from an e-cigarette.
VEEV ONE is Philip Morris International’s leading e-vapor product. It’s a handheld battery-powered device that heats an e-liquid to produce an aerosol, which many people refer to as a vapor.
This product uses a closed-pod vaping system, featuring ceramic heating technology instead of a wick. VEEV ONE emits on average 99 percent lower levels of harmful chemicals compared to cigarettes.1
1. Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). This does not necessarily equal a 99 percent reduction in risk. VEEV ONE is not risk-free.
Vaping typically describes the use of a smoke-free product that forms a vapor that is inhaled by a consumer. Examples of such products are e-cigarettes, vapes, or e-vapor products.
We have found several ways to produce a flavorful nicotine-containing vapor that a consumer can inhale, but that have significantly lower levels of harmful chemicals than cigarettes. These products contain nicotine, which is addictive, and are not risk free.
The difference between vaping and smoking lies in the characteristics of the aerosol that's inhaled.
When smoking a cigarette, the consumer inhales the smoke that’s produced through the process of burning tobacco.
The term vaping, however, describes the use of a smoke-free product (e.g. e-cigarettes) that forms a vapor that is inhaled by a consumer.
PMI’s scientists have developed several ways to produce a flavorful nicotine-containing vapor without burning that a consumer can inhale. This produces significantly lower levels of harmful chemicals than cigarettes. However, these products provide nicotine, which is addictive, and these products are not risk-free.
E-cigarettes (also known as vapes and e-vapor products) are a smoke-free product that don’t use tobacco.
They vaporize an e-liquid solution—usually containing nicotine and flavors—when a user draws on it.
Nicotine is addictive and not risk-free, but because e-cigarettes don’t burn tobacco, they can represent a much better choice for adults than continuing to smoke.