Frequently asked questions about our e-vapor products

e-vapor-products

• What is IQOS VEEV?

  IQOS VEEV is PMI's e-vapor product that uses a new approach to vapor generation. Unlike IQOS heated tobacco products, IQOS VEEV uses IQOS VEEV MESH heating technology—a metallic mesh with tiny holes to heat e-liquid in a pre-filled, pre-sealed pod (called VEEV). Along with pharmaceutical-grade nicotine, VEEV e-liquids also contain food-grade flavorings.
  
  VEEV pods are manufactured, assembled, pre-filled, and pre-sealed in PMI's European production facilities. IQOS VEEV also features puff-activated heating and a low-liquid-level detection system that ensures the consistency and quality of the vapor generated and inhaled.

• What is an e-cigarette?

  E-cigarettes, also called electronic cigarettes or vapes, are a popular smoke-free category of products without tobacco.
  
  These battery-powered devices vaporize a liquid solution, also known as an e-liquid, containing nicotine and/or flavors.
  
  One of the problems typically associated with e-cigarettes is the lack of quality control and automation throughout the manufacturing process. Unlike typical e-cigarette cartridges, our IQOS VEEV pods are manufactured, assembled, pre-filled, and pre-sealed in a fully automated process in our European production facilities.
  
  Vaping is the term typically used to describe inhaling an aerosol (vapor) from an e-cigarette.

• Does Philip Morris International also sell e-cigarettes?

  Yes, PMI sells e-cigarettes in various markets. IQOS VEEV is our e-vapor product that uses a new approach to vapor generation.
  
  Find out more about all of our smoke-free products.

• What is vaping?

  Vaping typically describes the use of a smoke-free product that forms a vapor that is inhaled by a consumer. Examples of such products are e-cigarettes.
  
  We have found several ways to produce a flavorful nicotine-containing vapor that a consumer can inhale, but that have significantly lower levels of harmful chemicals than cigarettes. These products contain nicotine, which is addictive, and are not risk free.

• What is the difference between vaping and smoking?

  The difference between vaping and smoking lies in the characteristics of the aerosol that's inhaled.
  
  When smoking a cigarette, the consumer inhales the smoke that’s produced through the process of burning tobacco.
  
  The term vaping, however, describes the use of a smoke-free product (e.g. e-cigarettes) that forms a vapor that is inhaled by a consumer.
  
  PMI’s scientists have developed several ways to produce a flavorful nicotine-containing vapor without burning that a consumer can inhale. This produces significantly lower levels of harmful chemicals than cigarettes. However, these products provide nicotine, which is addictive, and these products are not risk-free.

• Are e-cigarettes a form of harm reduction?

  E-cigarettes (also known as vapes and e-vapor products) are a smoke-free product that don’t use tobacco. They vaporize an e-liquid solution—usually containing nicotine and flavors—when a user draws on it. Nicotine is addictive and not risk-free, but because e-cigarettes don’t burn tobacco, they can represent a much better choice for adults than continuing to smoke.