Find answers to your questions below
IQOS VEEV is PMI's e-vapor product that uses a new approach to vapor generation. Unlike IQOS heated tobacco products, IQOS VEEV uses IQOS VEEV MESH heating technology—a metallic mesh with tiny holes to heat e-liquid in a pre-filled, pre-sealed pod (called VEEV). Along with pharmaceutical-grade nicotine, VEEV e-liquids also contain food-grade flavorings.
VEEV pods are manufactured, assembled, pre-filled, and pre-sealed in PMI's European production facilities. IQOS VEEV also features puff-activated heating and a low-liquid-level detection system that ensures the consistency and quality of the vapor generated and inhaled.
E-cigarettes, also called electronic cigarettes or vapes, are a popular smoke-free category of products without tobacco.
These battery-powered devices vaporize a liquid solution, also known as an e-liquid, containing nicotine and/or flavors.
One of the problems typically associated with e-cigarettes is the lack of quality control and automation throughout the manufacturing process. Unlike typical e-cigarette cartridges, our IQOS VEEV pods are manufactured, assembled, pre-filled, and pre-sealed in a fully automated process in our European production facilities.
Vaping is the term typically used to describe inhaling an aerosol (vapor) from an e-cigarette.
Yes, PMI sells e-cigarettes in various markets. IQOS VEEV is our e-vapor product that uses a new approach to vapor generation.
Find out more about all of our smoke-free products.
Vaping typically describes the use of a smoke-free product that forms a vapor that is inhaled by a consumer. Examples of such products are e-cigarettes.
We have found several ways to produce a flavorful nicotine-containing vapor that a consumer can inhale, but that have significantly lower levels of harmful chemicals than cigarettes. These products contain nicotine, which is addictive, and are not risk free.
The difference between vaping and smoking lies in the characteristics of the aerosol that's inhaled.
When smoking a cigarette, the consumer inhales the smoke that’s produced through the process of burning tobacco.
The term vaping, however, describes the use of a smoke-free product (e.g. e-cigarettes) that forms a vapor that is inhaled by a consumer.
PMI’s scientists have developed several ways to produce a flavorful nicotine-containing vapor without burning that a consumer can inhale. This produces significantly lower levels of harmful chemicals than cigarettes. However, these products provide nicotine, which is addictive, and these products are not risk-free.
E-cigarettes (also known as vapes and e-vapor products) are a smoke-free product that don’t use tobacco. They vaporize an e-liquid solution—usually containing nicotine and flavors—when a user draws on it. Nicotine is addictive and not risk-free, but because e-cigarettes don’t burn tobacco, they can represent a much better choice for adults than continuing to smoke.