E-liquid refers to a liquid solution typically used in e-vapor products, also known as vapes or e-cigarettes. E-liquids generally contain different levels of nicotine, flavors, and glycerin and/or propylene glycol. 

An e-cigarette heats the e-liquid to produce a vapor that the user inhales. Other names for an e-liquid are vape juice, e-juice or e-fluid.

Learn more

People crossing the street in a city
Our Transformation Exploring the better alternatives to cigarettes aimed at helping ALL adult smokers leave cigarettes behind for good 3 min read
VEEV ONE e-vapor device by Philip Morris International
E-vapor products | Frequently Asked Questions
Scientists mixed trio cube thumbnail
Our Science What’s the difference between heated tobacco products and e-cigarettes? 2 min read