Philip Morris International Comments on the European Commission’s Proposed Revision of the Tobacco Products Directive
LAUSANNE, Switzerland--(BUSINESS WIRE)--Dec. 19, 2012--
Philip Morris International Inc.’s (PMI) (NYSE/Euronext Paris: PM) Vice
President, Communications, Julie Soderlund, issued the following
statement today commenting on the European Commission’s proposal for the
revision of the Tobacco Products Directive:
“PMI is pleased that the Commission has finally issued its proposed
Tobacco Products Directive so that it now may be reviewed and debated in
an open, transparent, objective and constructive manner by all concerned
in the coming months.
“An initial reading of the proposal suggests that many of the
recommended measures will not achieve the Commission’s public health
goals and will result in numerous unintended adverse consequences which
appear to have been disregarded by its authors.
“The proposed Directive explicitly prohibits products that account for
approximately 10 percent of the European Union cigarette market, and in
some member states more than 30 percent of the market, despite the fact
that there is no credible scientific evidence that these products are
more harmful than others or that taking them off the market will reduce
smoking rates. At a time when Europe can least afford it, the
Commission’s proposal ignores the massive black market for tobacco
products which already costs member states 10 billion euros annually,
but advocates measures that will undoubtedly fuel its further growth.
“In addition, the proposal would significantly limit consumer access to,
and information about, products that have the very real potential to
reduce the harm caused by conventional tobacco products. In doing this
the Commission has chosen not only to stifle innovation but also to
ignore the potential these products have to improve public health.
“We trust that the hostility of some towards our industry will not blind
them to the important economic, legal and societal issues that this
proposed Directive raises. We believe that its numerous flaws need to be
addressed to ensure that the EU implements a regulatory framework for
tobacco products in Europe that is fair, science-based and effective in
reducing the harm caused by smoking without imposing unnecessary burden
on the economy. Europe deserves nothing less.”
To read more about PMI’s views on tobacco regulation as well as our 2010
submission to the European Commission’s public consultation on this
Directive visit www.pmi.com.
Philip Morris International Inc. Profile
Philip Morris International Inc. (PMI) is the leading international
tobacco company, with seven of the world’s top 15 brands, including
Marlboro, the number one cigarette brand worldwide. PMI’s products are
sold in approximately 180 countries. In 2011, the company held an
estimated 16.0% share of the total international cigarette market
outside of the U.S., or 28.1% excluding the People’s Republic of China
and the U.S. For more information, see www.pmi.com.
Source: Philip Morris International
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