We have a Code of Conduct which we call our Guidebook for Success. All of our 71,000 employees receive it and must respect its principles.
In 2017, we announced our support of the Foundation for a Smoke-Free World. The foundation holds U.S. nonprofit status and is an independent body governed by its own independent board of directors. The foundation’s role, as set out in its corporate charter, includes funding research into the field of tobacco harm reduction, encouraging measures that reduce the harm caused by smoking, and assessing the effect of reduced cigarette consumption on the industry value chain.