Reducing post-consumer waste

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Post-consumer waste management

Reducing and appropriately managing post-consumer waste means we can extract, convert, and use fewer raw materials from a planet with limited natural resources.

Embedding principles of circularity and eco-design, implementing effective post-consumer waste management solutions, addressing litter, and promoting responsible disposal of products at their end-of-life are key pillars of our post-consumer waste strategy.

Take a look at our strategy document to read about our 2025 aspirations, and how we’re working to achieve them.

Packaging

Our aspiration is for 100 percent of our packaging formats to be designed for recyclability by the end of 2025.

Smoke-free electronic devices

Our aspiration is for 100 percent of our smoke-free electronic devices introduced on the market as of the end of 2025 to have eco-design certification.

Our aspiration is for 90 percent of our smoke-free electronic device sales volume to covered by the CIRCLE program.

Over one million of our smoke-free electronic devices have been refreshed or repaired (cumulative since 2021).

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Cigarettes

Our aspiration is for at least 80 percent of our shipment volume to be covered by markets with anti-littering programs in place for combustible cigarettes by the end of 2025.

Smoke-free consumables

Our aspiration is for at least 80 percent of our shipment volume to be covered by markets with end-of-life take-back programs in place for smoke-free consumables by the end of 2025.

We will continue the expansion of our refresh and repair capabilities for electronic device life extension, and the remarketing of refreshed and refurbished products, confident we will achieve our 2025 aspiration. To address the environmental impact of single-use e-vapor products, we plan to scale awareness and incentive programs to facilitate consumer switching from disposable e-vapor products to reusable, closed-pod systems. In 2025, we also plan to deploy digital tools we piloted in 2024 across our IQOS brand retail environments in more markets to reduce unnecessary returns and extend the device’s lifespan. Stefano Volpetti , President, Smoke-Free Inhaled Products & Chief Consumer Officer