It's a well-known fact that cigarette smoking is harmful and causes serious disease. But not everyone knows why that is.
WHY IS BURNING THE MAIN PROBLEM?
OFFERING ALTERNATIVES WITHOUT SMOKE
For those adults who don't quit, there are better alternatives to continued smoking that don’t burn tobacco. Since this action creates so many harmful chemicals, we asked our scientists and engineers to find other satisfying ways to deliver flavor and nicotine for current smokers.
Through years of research and development, we’ve developed a new class of breakthrough products that do not rely on the principle of burning—and which we believe are a much better choice than smoking.
Since none of these products burn tobacco, they don’t reach the high temperatures needed to combust material and produce smoke. Instead, we have found several ways to produce a flavorful nicotine-containing aerosol that a consumer can inhale, but with significantly lower levels of harmful chemicals compared to the smoke of a burning cigarette.