Words on screen read: In an ideal world, no one would smoke. Now let's talk about the real world.

Marian Salzman, Senior VP Global Communications, Philip Morris International speaks to camera:

I believe our biggest obligation is to provide people simply with better choices and then let people decide.

It's not my right; you're not gonna give me a choice that's gonna lead me to smoke.

I'd like to hope we're gonna give people choices that direct them to better alternatives away from combustible cigarettes.

Philip Morris International logo appears on screen.

The words: Support the vision for a smoke-free future appears on the screen.