Key Facts
Number of Employees: Approximately 1,150
Main Brands:
Marlboro, Parliament, Bond Street, Philip Morris, Classic, Best, Drina
Welcome to Philip Morris International’s (PMI) affiliates in Serbia. Our operations comprise the cigarette manufacturer DIN “Fabrika duvana” a.d. Niš (DIN) and Philip Morris d.o.o. Beograd (PMB). In total we employ approximately 1,150 people across the country.
In October 2003, PMI acquired Serbia’s largest tobacco factory, DIN. At the time, DIN had over a century of experience in cigarette manufacturing. PMI has invested over EUR 636 million in DIN over the last six years, remaining one of the country’s largest investors. The Niš factory is one of the most advanced operations in PMI’s global network of factories.
Today we are the largest tobacco company in the country. Our strong market leadership is a result of local DIN brands, such as Best, Classic, and Drina, joining forces with the leading international brands from the Philip Morris International portfolio such as Marlboro, Parliament, Bond Street, Next, L&M, and Philip Morris.
We are also active in the communities where we work and from where we source our tobacco. From 2003 and 2009, we procured over 22,000 tons of locally-grown processed tobacco worth over EUR 63 million. More than 1,000 growers benefited from EUR 4 million worth of investments into equipment, warehouse space, curing barns, as well as short-term investments into seed and planting material.
We are also a significant contributor to developing the local community via support to programs focusing on social issues, education, culture, and arts. Over the past six years we have donated approximately EUR 9 million to community initiatives in Serbia.