Country Overview
Key Facts
Number of Employees: Approximately 90
Main Brands:
Marlboro, L&M, Next
Welcome to Philip Morris Sweden. We were established in 1969 and we are now one of the leading tobacco companies in the country and employ approximately 90 people. Our main brands include Marlboro, L&M, and Next. In addition to cigarettes, we also sell rolling tobacco. We are also proud to have launched Philip Morris International’s first snus brand, known as “1847 by Philip Morris”.
In 2009, Philip Morris International formed a joint venture with Swedish Match to commercialize Swedish Snus and other smoke-free tobacco products worldwide, outside of Scandinavia and the United States. While not a part of Philip Morris Sweden, this joint venture is based in Stockholm.
Smoking and Health
Tobacco products, including cigarettes, are dangerous and addictive. There is overwhelming medical and scientific evidence that smoking causes lung cancer, heart disease, emphysema, and other serious diseases.
Addiction
All tobacco products are addictive. It can be very difficult to quit smoking, but this should not deter smokers who want to quit from trying to do so.
Secondhand Smoke
Public health officials have concluded that secondhand smoke from cigarettes causes serious diseases in non-smokers, including lung cancer and heart disease. We believe the public health conclusions on secondhand smoke are sufficient to support smoking restrictions in public places.
Effective Regulation
Philip Morris International (PMI) supports comprehensive regulation of tobacco products based on the principle of harm reduction.
To be effective, tobacco regulatory policy must be evidence-based, apply to all tobacco products, and should take into account the views of all legitimate stakeholders including public health authorities, government finance authorities, tobacco manufacturers, and other members of the tobacco supply chain. Regulatory policy must consider the potential to trigger adverse consequences which undermine public health objectives, such as increasing the demand for illicit cigarettes. While we support comprehensive, effective tobacco regulation, we do not support regulation that prevents adults from buying and using tobacco products or that imposes unnecessary impediments to the operation of the legitimate tobacco market. In that regard, we oppose measures such as plain packaging, point of sale display bans, total bans on communications to adult consumers, and bans on the use of all ingredients in tobacco products.