Our smoke-free products
Our vision is to replace cigarettes with the smoke-free products that we’re developing and selling. These products are designed to create a flavorful and satisfying nicotine-containing vapor, without burning and without smoke.
Our current smoke-free product portfolio contains four products in various stages of development and commercialization.
IQOS
, the first of these products, is already available in
92
markets around the world.
In Malaysia, we commercialized
IQOS
in November 2018. It is currently available at selected specialty stores that sell smoke-free products and convenience stores in key cities in Klang Valley, as well as Penang and Johor Bahru. Malaysia is the first market in Southeast Asia to introduce our tobacco heating system, following the success of Japan and South Korea.
Our cigarette brands
Our portfolio of international and local brands is led by
Marlboro
, the world’s best-selling cigarette.
Marlboro
is complemented in the premium-price category by
Parliament,
and
Virginia S
. Our leading mid-price brands are
L&M, Lark, Merit, Muratti
, and
Philip Morris
. Other leading international brands include
Bond Street, Chesterfield, Next,
and
Red & White
.
In Malaysia, our product portfolio includes five brands, they are
Marlboro, L&M, Bond Street, Chesterfield,
and S
ampoerna A
.
