Our smoke-free products
Our vision is to replace cigarettes with the smoke-free products that we’re developing and selling. These products are designed to create a flavorful and satisfying nicotine-containing vapor, without burning and without smoke.
Our current smoke-free product portfolio contains four products in various stages of development and commercialization. IQOS, the first of these products, is already available in 71 markets around the world.
In Malaysia, we commercialized IQOS in November 2018. It is currently available at selected specialty stores that sell smoke-free products and convenience stores in key cities in Klang Valley, as well as Penang and Johor Bahru. Malaysia is the first market in Southeast Asia to introduce our tobacco heating system, following the success of Japan and South Korea.
Our cigarette brands
Our portfolio of international and local brands is led by Marlboro, the world’s best-selling cigarette. Marlboro is complemented in the premium-price category by Parliament, and Virginia S. Our leading mid-price brands are L&M, Lark, Merit, Muratti, and Philip Morris. Other leading international brands include Bond Street, Chesterfield, Next, and Red & White.
In Malaysia, our product portfolio includes five brands, they are Marlboro, L&M, Bond Street, Chesterfield, and Sampoerna A.