Philip Morris International (PMI) is leading the way in transforming the entire tobacco industry toward a smoke-free future. This involves offering valid smoke-free alternatives to millions of adult smokers, both men and women, who would otherwise continue to smoke cigarettes. The World Health Organization estimates that in 2025 there will be over a billion smokers worldwide, around the same number as today.*
*WHO Global Report on Trends in Prevalence of Tobacco Smoking 2000-2025, 2018.