Sarfaraz Ahmed Rehman
Independent Director and Chairman
A start-up and turnaround specialist, involved with iconic projects for most of his career.
Commenced with Unilever; moved to SB (GSK), during their merger years; joined Jardine Matheson/Olayan JV in the Middle East, where he setup the first logistics service provider in the region; moved to PepsiCo and was Country Manager for Pakistan and Afghanistan. In 2005 started Engro Foods as CEO.
Took a sabbatical; moved into the social responsibility sector with Dawood Foundation for the KSBL education project in 2012. Re-joined Engro Foods as CEO in 2013 and successfully turned around the company by 2015.Also was an Executive Coach for Grant Thornton for two years. Used his spare time for mentoring and coaching of young executives/college leavers and giving motivational speeches at events. Was the Chairman of the Broadcasters and Advertisers Council 2015-18, Chairman of the first Effie Awards in Pakistan 2018.
In 2020 joined FFBL as CEO and the group revived dramatically posted very good results in 2021, including resolving its liquidity issues. In 2021 moved across to FFC as CEO, with a purpose to set the footprint and direction of the company for the next decade or so. The two group food companies Fauji Food and Fauji Freeze have both come out of a long-troubled period and are now posting good results.
Mr. Roman has built an impressive career in PMI since joining in 1996, defined by progress and passion across functions and continents. He has served in a wide range of positions within Philip Morris International including Controller, Director Finance and Director Corporate Affairs in Italy to Managing Director Romania and Bulgaria to Vice President Africa and the Levant. His previous assignment at Philip Morris International was Vice President External Affairs & Business Development for South & South East Asia.
Prior to joining Philip Morris, Roman has also worked with other leading organizations in Italy and the United Kingdom.
He has a Masters in Economics from the London School of Economics and Political Sciences and an MBA from INSEAD.
Executive Director and Chief Financial Officer
Mr. Zeeshan qualified as a Chartered Accountant in 2006 from Pakistan. He started his career in Philip Morris as Manager Marketing Finance for PMPKL in 2008. Since then he has assumed various roles across the function including a regional stint in Hong Kong. His experience in Internal Controls, Business Development & Planning and Zone Manager in Commercial led him to Lausanne, where he spent the last 2 years as Manager Corporate Financial Planning & Reporting.
Nadia started her journey with Philip Morris (Pakistan) Limited in 2007 as General Manager Internal Controls, Compliance and Chief Internal Audit Pakistan. Due to her hard work and passion, within a short span of two years, she assumed the position of Manager Accounting and Budgeting Middle East. Nadia built an impressive career within Philip Morris International by working across various regions at senior level positions. Currently she is working as Regional Head Risk & Controls, SSEA, CIS and MEA.
Prior to joining PMI, Nadia has also worked with other leading organizations in Pakistan. Nadia has extensive experience in C-level & senior management positions with a demonstrated history of 20 plus years. Nadia is a qualified Chartered Accountant from the Institute of Chartered Accountants of Pakistan and from Institute of Chartered Accountants of England and Wales.
Ms. Pattaraporn Auttaphon has a Bachelor and Master degrees of Business Administration from Thammasat University, Thailand. She started her career with Philip Morris Thailand in 2001 as Accounting Supervisor, followed by several positions of increasing responsibilities within Finance including Procurement, Treasury, Planning and Business Development. Presently she holds the position of Controller South and South East Asia with Philip Morris International.
Mirza Rehan Baig
Mirza Rehan Baig has extensive FMCG experience in C-level & senior management positions, building brands and businesses in strategic and emerging growth markets. He has a proven track record in driving growth, leading teams, growing and mentoring talent, building relationships and collaborating across all seniority levels for a FTSE 10 company and a strong track record of managing P&Ls and delivering results in international growth markets and complex environments in APAC and ME.
Rehan has held various management and marketing roles in Africa Middle East and Asia Pacific in locations such as Hong Kong, Indonesia, Lebanon, Dubai and Pakistan.
Currently he is partner and CEO Rizwan Beyg, Co-Founder and Director of Pomegranate Kitchen – Hong Kong and Co-founded a catering and private dining business in HK that has won several awards.
He has graduated from McGill University with BA – Economics and Political Science and has studied at IMD Business School in General Management, Finance, Leadership, Strategic Marketing and has also obtained Postgraduate Diploma in Digital Marketing from Institute of Direct & Digital Marketing- London.
Junaid is a results-oriented, entrepreneurial and people-focused senior management professional with a consistently strong record of accomplishment in leading turnaround and growth strategies.
With a background in economics and financial leadership, Junaid’s professional experience is varied, demonstrating his ability to tackle diverse challenges head-on. He has been successful in different sectors; from being on the launch-team for CNBC Pakistan in 2005 and anchoring its flag-ship show 'Power Lunch' to co-managing a $381mn transaction in 2014 as CEO of Elixir Securities, the largest such transaction in Pakistan in the last 7 years.
As a result of his years of experience steering institutions towards growth, innovation and success, Junaid is often invited to provide his expertise in multiple forums, including US President Obama’s 2010 Summit on Entrepreneurship and on TV as a regular commentator on Pakistan’s economy.
More than anything else, Junaid, who is one of the youngest CEOs in Pakistan’s financial sector, enjoys a good challenge – the tougher the challenge, the more rewarding it is to resolve.