Welcome to Philip Morris International’s (PMI) affiliates in Serbia. Our operations comprise the cigarette manufacturer Philip Morris Operations a.d. Niš (PMOP) and Philip Morris Services d.o.o. (PMSE). We employ more than 900 people across the country.

In October 2003, PMI acquired Serbia’s largest tobacco factory, DIN "Fabrika duvana" a.d. Niš (DIN). At the time, DIN had over a century of experience in cigarette manufacturing. Since then, PMI has invested over USD 800 million in the affiliate, remaining one of Serbia’s largest investors. The Niš factory is one of the most advanced operations in PMI’s global network of factories.


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Key facts

Main brands

Marlboro, Parliament, L&M, Bond Street.

We are currently the largest tobacco company in Serbia. We are among the market leaders with the Philip Morris International portfolio of brands such as Marlboro, Parliament, L&M, and Bond Street.

Since 2003, we have donated over USD 17 million to community initiatives in Serbia. We are committed to supporting local communities through programs focusing on job creation, entrepreneurship, education, and science.

We have been supporting strategic contribution programs, such as “Start Up for Your Business”, “Start Up for Your Future” and “Start Up for Science”, which aim to foster entrepreneurship and the start-up of small and innovative businesses. The programs also actively participate in the development of young people, offering them empowerment and motivating them to stay in their communities.

Smoking and health


Head Office

Philip Morris Services d.o.o. Beograd (PMSE)
Bulevar Zorana Đinđica 64a
11070 Belgrade

+381 11 20 10 800

Manufacturing facility

Philip Morris Operations a.d. Niš (PMOP)
Bulevar 12. februar 74
18106 Niš

+381 18 55 44 33