We’re dedicated to doing something very dramatic – replacing cigarettes with the smoke-free products that we’re developing and selling.
That’s why we have a total of over 400 dedicated scientists, engineers, and technicians developing less harmful alternatives to cigarettes at our two Research & Development sites in Switzerland and Singapore.
It’s the biggest shift in our history. And it’s the right one for our consumers, our company, our shareholders, and society.
To learn more about how we’re designing a smoke-free future, we invite you to read our Manifesto.