Our vision is to offer smokers a better choice
We are developing and testing products that deliver nicotine without the harmful smoke of cigarettes—yet that consumers will find satisfying. Since 2008, we’ve invested more than USD >14 billion, employing more than 1,586 world-class scientists, engineers, and technicians.
Our priority is clear—to switch, as quickly as possible, hundreds of millions of adult smokers who would otherwise continue smoking to less-harmful alternatives.
Millions of consumers have already switched to our smoke-free products and given up cigarettes completely.
These new products are only intended for adult smokers and not for those who have never smoked or are former smokers.
