We are developing and testing products that deliver nicotine without the harmful smoke of cigarettes – yet that consumers will find satisfying. Since 2008, we’ve invested over USD 7.2 billion, employing over 400 world-class scientists, engineers, and technicians.
Millions of consumers have already switched to the first of our smoke-free products.
Our priority is clear – to switch, as quickly as possible, hundreds of millions of adult smokers to less harmful alternatives than continued smoking.
These new products are only intended for adult smokers and not for those who have never smoked or are former smokers.
That’s why we are making major investments in alternative products that satisfy adult smokers but offer less risk than cigarettes.
We are designing all these breakthrough products to appeal to adult smokers so that they switch to them.
We have set high scientific standards for ourselves and follow a rigorous assessment program. We also invite independent verification of our scientific results.