Our vision is to offer smokers a better choice
We are developing and testing products that deliver nicotine without the harmful smoke of cigarettes—yet that consumers will find satisfying. Since 2008, we’ve invested more than USD
>14
billion, employing more than
1,586
world-class scientists, engineers, and technicians.
Millions of consumers have already switched to our smoke-free products.
Our priority is clear—to switch, as quickly as possible, hundreds of millions of adult smokers who would otherwise continue smoking to less harmful alternatives than continued smoking.
These new products are only intended for adult smokers and not for those who have never smoked or are former smokers.
