IQOS is the world leader of the heated tobacco products category and our first step towards a smoke-free future.
Thousands of adult smokers around the world choose to switch to IQOS every day.
Between 2008 and 2020, PMI invested more than USD 8.1 billion in research, product development and business development, production capacity, scientific substantiation and studies on the understanding of adult smokers.
IQOS was launched in Romania in October 2015. Currently, it is the leader of the heated tobacco products category.*
*According to the Nielsen RMS report, June 2021.