Our products

We are known for our international portfolio of cigarette brands. We are now building a new portfolio of smoke-free alternatives.
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Our smoke-free products

It is our goal to replace cigarettes with the smoke-free products we are developing and selling which, while not risk-free, are a much better alternative to continued smoking.

Our current portfolio of smoke-free products contains four products in different stages of development and commercialization. PMI's smoke-free product portfolio includes heat-not-burn products and nicotine-containing vapor products.

IQOS, the first of these smoke-free products, is already available in many markets around the world.

IQOS was launched in Romania in October 2015. It is currently the leader of the heated tobacco products category.*

*According to the Nielsen RMS report, June 2021.

Heated tobacco products sold in Romania

IQOS, a device that heats tobacco
HEETS™, heated tobacco sticks

The main brands of cigarettes sold in Romania

Our portfolio of international and local brands is led by Marlboro, the best-selling cigarette in the world.

The main brands sold in Romania are Marlboro, Parliament, L&M, and Chesterfield.

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