Our smoke-free products
It is our goal to replace cigarettes with the smoke-free products we are developing and selling which, while not risk-free, are a much better alternative to continued smoking.
Our current portfolio of smoke-free products contains products in different stages of development and commercialization. PMI's smoke-free product portfolio includes heat-not-burn products and nicotine-containing vapor products.
IQOS, the first of these smoke-free products, is already available in many markets around the world.
IQOS was launched in Romania in October 2015. It is currently the leader of the heated tobacco products category.*
*According to the Nielsen RMS report, March 2025.
Heated tobacco products sold in Romania
IQOS, a device that heats tobacco
TEREA, heated tobacco sticks
The main brands of cigarettes sold in Romania
Our portfolio of international and local brands is led by Marlboro, the best-selling cigarette in the world.
The main brands sold in Romania are Marlboro, Parliament, L&M, and Chesterfield.
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The smoke-free future
We are building PMI’s future on smoke-free products that—while not risk-free—are a far better choice than continued smoking.
About Philip Morris in Romania
Currently, in Romania, there are two entities: Philip Morris Trading, the commercial division, and Philip Morris Romania, the production division.
IQOS, the global leader of the heated tobacco category
IQOS is the world leader of the heated tobacco products category and our first step towards a smoke-free future.