Our presence in Italy

PMI’s affiliates in Italy share the same mission: Delivering a smoke-free future
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The Philip Morris group operates in Italy through an integrated value chain - from the seed of the tobacco plant to the production of smoke-free products. This has been the results of huge investments and the creation of thousands of jobs.

Philip Morris International is present in our country with two affiliates, Philip Morris Italia and Philip Morris Manufacturing & Technology Bologna, both committed to the pursuit of a single mission: delivering a smoke-free future. Philip Morris Italia manages the commercial activities and deals with the marketing in Italy of Philip Morris International brands. Philip Morris Manufacturing & Technology Bologna is the center of excellence where highly specialized technicians work for prototyping and large-scale production of smoke-free products.

In addition, the Digital Information Service Center (DISC) located in the city of Taranto is a center entirely dedicated to supporting Italian consumers of new smoke-free products and related devices. Over 300 people currently work in the DISC.


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Philip Morris in Italy

Philip Morris Italia was founded in 2001 and today more than 1,000 people work in the central headquarters and regional branches. Philip Morris Italia, whose headquarters are in Rome, is responsible for marketing of the Philip Morris International brand in Italy. It is the market leader in tobacco products in Italy, with a wide portfolio of products that includes IQOS system and HEETS, LIL Solid, VEEV.

Philip Morris Manufacturing & Technology, Bologna

Philip Morris has operated in Bologna since 1963 at the manufacturing plant at Zola Predosa. Thanks to the experience and competence acquired over the years, the company expanded in Emilia-Romagna, opening a new manufacturing plant in the industrial area of Crespellano in 2016. With an investment of more than 1 billion euro, Philip Morris Manufacturing & Technology Bologna is our center of excellence for prototyping and large-scale production of smoke-free tobacco products, including tobacco sticks for the electronic device IQOS.

The production plant in Crespellano, a model of industry 4.0 and the first of its kind worldwide, is the “lead site” of 38 plants of Philip Morris International, sharing learnings with the company’s 38 other manufacturing facilities around the world. 

The historic factory of Zola Predosa is still there and now hosts the Philip Morris Training Center: a plant for smoke-free products on a reduced scale, suited to the validation of production processes, sharing of know-how and training of employees. Over 1,700 people are employed at the Crespellano and Zola Predosa sites. 

4 Capitals: Philip Morris Italia’s contribution to creation of value and sustainable growth in Italy

Consulting firm The European House—Ambrosetti has assessed Philip Morris Italia, using a model of multi-dimensional measurement of value created by companies for growth of territorial capital. The model is entitled “4 Capitals.” The report reveals the everyday work carried out by Philip Morris Italia and its value chain in Italy. In the four areas reported, the work is carried out with passion and responsibility, while assessing the economic, social and environmental impact for the country.

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Certification and awards of Italian affiliates

Philip Morris Italia and Philip Morris Manufacturing & Technology Bologna are the first multinationals in Italy to be EQUAL-SALARY certified, acknowledging equal pay of men and women for equal work. The certification attests to the efforts made by the company to guarantee valid programs of professional development, inclusive working environments, and real opportunities for career progression. 

The two Italian affiliates have also received Top Employer certification, respectively for the 13th and 9th year running, testifying to their outstanding employee policies.

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