At Philip Morris International we are experiencing a profound transformation, which concerns our mission and identity. Our mission is to build a smoke-free future: a future in which all adult smokers who do not quit switch to new smoke-free products and abandon cigarettes. This is an ambitious goal, which requires a profound transformation and new skills in every area of the business.
Quitting smoking or never starting remain the best choices ever, but for those who do not quit our mission is to replace cigarettes with smoke-free alternatives.To achieve this goal as quickly as possible, the company's activities have been profoundly innovated: for example, in 2021, 99% of investments in Research & Development and 73% of commercial investments were dedicated to smoke-free products. Over 900 scientists, engineers and technicians in our Research & Development department are dedicated to the study and development of these products.