Heat-not-burn products, also known as heated tobacco products, only heat tobacco.
The heating process generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke*.
Philip Morris International (PMI) markets several types of heated tobacco products under our IQOS brand, which use different heating technology.
*Importantly, none of our smoke-free products are risk-free and they deliver nicotine, which is addictive. The best choice is always to quit tobacco and nicotine altogether. However, for those adults who do not quit, switching to a smoke-free alternative represents a better choice than continuing to smoke.
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All about: Heated tobacco products
5 min readAlso known as heat-not-burn products, these alternatives to smoking heat tobacco below the level of burning to release nicotine and flavors.
The problem with burning tobacco
3 min readWhat makes burning tobacco so harmful and how can this harm be reduced with smoke-free alternatives.
Heated tobacco products | Frequently asked questions
Find out more about PMI's heated tobacco products, otherwise known as heat-not-burn products.