Heat-not-burn products, also known as heated tobacco products, only heat tobacco.
The heating process generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke*.
We currently manufacture and market two types of heated tobacco products under our IQOS brand, which use blade or induction heating technology.
*Importantly, none of our smoke-free products are risk-free and they deliver nicotine, which is addictive. The best choice is always to quit tobacco and nicotine altogether. However, for those adults who do not quit, switching to a smoke-free alternative represents a better choice than continuing to smoke.
Read our Q&A on the differences and similarities between heated tobacco products and e-cigarettes.