Heat-not-burn products, also known as heated tobacco products, only heat tobacco.
The heating process generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke*.
We currently manufacture and market two types of heated tobacco products under our IQOS brand, which use blade or induction heating technology. We also have an additional heated tobacco product in development, called TEEPS.
*Importantly, none of our smoke-free products are risk-free and they deliver nicotine, which is addictive. The best choice is always to quit tobacco and nicotine altogether. However, for those adults who do not quit, switching to a smoke-free alternative represents a better choice than continuing to smoke.
Read our Q&A on the differences and similarities between heated tobacco products and e-cigarettes.