Reduced-Risk Products (RRPs)

We use the term reduced-risk products (RRPs) to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to those products versus continued smoking.

We invest heavily in science and innovation, and have a range of RRPs in various stages of development, scientific assessment, and commercialization. Because our RRPs only heat and do not burn tobacco, they produce far lower quantities of HPHCs than found in cigarette smoke.

Find out about our reduced-risk product portfolio, and learn about how we assess risk reduction compared to continued smoking.