Last week, world leaders gathered at the UN and adopted the post-2015 development agenda, 17 Sustainable Development Goals aimed at ending poverty, fighting inequality, and tackling the threat of climate change by 2030. This is great news for everyone who cares about sustainability, including Philip Morris International who fully supports these important objectives. The challenges are enormous, but PMI, as the leader of the industry, stands ready to do its part to contribute to making the Sustainable Development Goals become reality.
Tobacco and the negative health effects of smoking are top of mind when society looks at our business. For us, this translates into a heightened sense of responsibility as to how we can bring solutions to the table. That is why, for many years, PMI has been working and investing in the research and development of reduced risk products and new technologies that have the potential to lead to harm reduction. Most recently, we started the commercialization of reduced risk products and we envision a future in which reduced risk products will ultimately replace traditional cigarettes.
We welcome the recent adoption of the Sustainable Development Goals as an additional motivation for our journey to transform PMI and, with the help of others, the entire tobacco industry. Success for us is about creating value for society, our shareholders, our employees and business partners.