Philip Morris International (PMI) and Altadis today announced that they entered into a strategic alliance which establishes a framework for long-term licence agreements to manufacture, distribute and market Altadis's Gauloises and Gitanes brands in select Asian countries.
"This framework agreement between PMI and Altadis will benefit both companies, allowing PMI to add Gauloises and Gitanes to the portfolio it offers consumers and expanding the global reach of Altadis's key brands through PMI's extensive manufacturing, marketing, and distribution infrastructure in Asia," said André Calantzopoulos, President and CEO of PMI.
PMI looks forward to working with Altadis to develop Gauloises and Gitanes. PMI does not anticipate that the agreement will have a material impact on its immediate financial results.
Philip Morris International
Philip Morris International, based in Lausanne, Switzerland, held a 15.5% share of the international cigarette market in 2005. Its brands, led by Marlboro and L&M, are sold in over 160 countries around the world. Philip Morris International is an operating company of Altria Group, Inc.
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PMI is the world’s leading international tobacco company, with six ot the world’s top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including Marlboro, the number one global cigarette brand, and other tobacco products, PMI is engaged in the developement and commercialization of Reduced-Risk Products (RRPs). RRPs is the term PMI uses to refer to products with the potential to reduce individual risk and population harm in comparison to smoking cigarettes. Through multidisciplinary capabalities in product development, state-of-the-art facilities, and indusrty-leading scientific substantiation, PMI aims to provide an RRP portfolio that meets a broad spectrum of adult smoker preferences and rigorous regulatory requirements.