NEW YORK, March 9, 2010

Philip Morris International Inc. and Imperial Tobacco Group PLC Announce License Agreement in Mexico

NEW YORK, March 10, 2010 -- Philip Morris International Inc. (NYSE/Euronext Paris: PM) (PMI) and Imperial Tobacco Group PLC (Imperial) today announced that they have entered into a long-term agreement for the licensed manufacture and commercialization of Imperial’s brands in Mexico.

Imperial currently imports and distributes its West and Davidoff brands in Mexico. Philip Morris Mexico will now manufacture West in Mexico and will procure Davidoff from Imperial’s affiliate Commonwealth Brands Inc. Philip Morris Mexico will market and distribute both brands throughout the country.

Miroslaw Zielinski, President of the Latin America & Canada Region for PMI, said: “We are very pleased to have entered into this license agreement with Imperial. This is a very important step for PMI and we are committed to building on this opportunity in the future. The agreement will benefit both companies and allows Philip Morris Mexico to complement its portfolio by adding two quality brands - Davidoff and West - to the product range it offers to adult smokers.”

Graham Bolt, Imperial’s Regional Director Americas, said: “We are pleased that this agreement allows us to initiate our cooperation in Mexico. We are confident that Philip Morris Mexico’s strong manufacturing capabilities and the strength of their extensive distribution network will continue to provide adult smokers throughout the country with the high quality Imperial products they have come to expect. We look forward to this new partnership and continuing to build our brands in Mexico.”

The manufacture of West by PM Mexico and the procurement of Davidoff will begin in May 2010, and the marketing and distribution of both brands will commence in June 2010.

About the companies

Philip Morris International Inc.

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 brands, including Marlboro, the number one cigarette brand worldwide. PMI has more than 77,000 employees and its products are sold in approximately 160 countries. In 2009, the company held an estimated 15.4% share of the total international cigarette market outside of the U.S., or 26.0% excluding the People’s Republic of China and the U.S. For more information, see www.pmintl.com

Imperial Tobacco Group PLC

Imperial Tobacco Group PLC is a leading international tobacco company, which manufactures, markets and sells a comprehensive range of cigarettes, tobaccos, rolling papers, filters, tubes, and cigars. Imperial Tobacco’s products are available in over 160 countries worldwide. More information is available at www.imperial-tobacco.com

Media enquiries:

PMI Lausanne – Media Office:
+41 (0)58 242 4500
media@pmintl.com

Imperial Tobacco Limited 
Simon Evans
Group Press Officer
+44 (0)117 933 7375
simon.evans@uk.imptob.com

About philip morris international inc.

PMI is the world’s leading international tobacco company, with six ot the world’s top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including Marlboro, the number one global cigarette brand, and other tobacco products, PMI is engaged in the developement and commercialization of Reduced-Risk Products (RRPs). RRPs is the term PMI uses to refer to products with the potential to reduce individual risk and population harm in comparison to smoking cigarettes. Through multidisciplinary capabalities in product development, state-of-the-art facilities, and indusrty-leading scientific substantiation, PMI aims to provide an RRP portfolio that meets a broad spectrum of adult smoker preferences and rigorous regulatory requirements.

For more information

See pmi.com and pmiscience.com

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