LONDON, April 2, 2014

Philip Morris Response to Chantler Report and Government Statement on Plain Packaging

LONDON -- "Sir Cyril Chantler has chosen to disregard the evidence on plain packaging from Australia - the only country in the world to have implemented it. Instead he has based his conclusions exclusively on the same questionable research that failed to make the case for plain packaging when the Government found insufficient evidence to proceed with the policy last year.

"Plain packaging has failed to cut smoking rates, has not deterred youth smokers and has been accompanied by a dramatic growth of the black market. In Australia, legal tobacco sales actually rose in the year following the introduction of plain packaging.

"As the Government today made clear, Sir Cyril Chantler’s review looked only at one element of the potential impact of plain packaging. The Prime Minister and the Government have committed to look at the wider evidence on the economic, legal and crime impacts of plain packaging. The Government should not rush to proceed without holding the full impact assessment they have promised."


Notes to Editors:

About Philip Morris International Inc.

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 international brands, including Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in more than 180 markets. In 2013, the company held an estimated 15.7% share of the total international cigarette market outside of the U.S., or 28.2% excluding the People’s Republic of China and the U.S. For more information, see

Philip Morris Limited

Philip Morris Limited, PMI’s affiliated in the UK and Ireland dates back to 1854 when Mr Philip Morris opened a tobacco shop in London’s Bond Street. Employing approximately 60 people the company is responsible and merchandise of PMI brands including Marlboro and Chesterfield.



For inquiries in UK Philip Morris Limited Press Release

For media inquiries, please contact William Walter of Media Intelligence Partners Ltd on 07971 441 735 or 020 3008 8147or Alistair Thompson on 07970 162225 or 0203 008 8145.

Andrew Cave, Philip Morris Limited on +44 20 7076 6000,

For international inquiries

Philip Morris International Press Office

Lausanne, Switzerland (Central European Time (GMT +1))

Telephone number: +41 (0)58 242 45 00

About philip morris international inc.

PMI is the world’s leading international tobacco company, with six ot the world’s top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including Marlboro, the number one global cigarette brand, and other tobacco products, PMI is engaged in the developement and commercialization of Reduced-Risk Products (RRPs). RRPs is the term PMI uses to refer to products with the potential to reduce individual risk and population harm in comparison to smoking cigarettes. Through multidisciplinary capabalities in product development, state-of-the-art facilities, and indusrty-leading scientific substantiation, PMI aims to provide an RRP portfolio that meets a broad spectrum of adult smoker preferences and rigorous regulatory requirements.

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