LAUSANNE, Switzerland--(BUSINESS WIRE)--Nov. 12, 2012--
      Philip Morris International Inc.’s (PMI) (NYSE:PM) (Paris:PM) Vice
      President of Communications Peter Nixon issued the following statement
      today applauding the World Health Organization for passing the first
      international protocol to fight the illegal trade of tobacco and
      reconfirming the company’s support for the measure.
    
      “With sales estimated at more than 600 billion cigarettes a year – more
      than one in every 10 consumed – all black market tobacco products
      combined make up the third largest tobacco supplier in the world.
    
      “While the passage of this protocol is not the silver bullet to
      resolving this serious issue, it is a step toward addressing a problem
      that not only harms governments but fuels organized crime and terrorism.
    
      “The long term solution to this challenge lies in governments
      implementing effective policies and providing sufficient enforcement
      resources to disrupt the global illegal supply chain through which these
      unlawful products are manufactured, transported and sold. In addition,
      preventative measures not covered under today’s agreement, such as
      regulating the essential materials used to produce tobacco products,
      should be considered by governments in the national implementation of
      this protocol.”
    
      For more information regarding the problem of illicit tobacco trade
      visit http://www.pmi.com/eng/tobacco_regulation/illicit_trade/pages/illicit_trade.aspx.
    
      Philip Morris International Inc. Profile
    
      Philip Morris International Inc. (PMI) is the leading international
      tobacco company, with seven of the world’s top 15 international brands,
      including Marlboro, the number one cigarette brand worldwide. PMI’s
      products are sold in approximately 180 countries. In 2011, the company
      held an estimated 16.0% share of the total international cigarette
      market outside of the U.S., or 28.1% excluding the People’s Republic of
      China and the U.S. For more information, see www.pmi.com.
    

Source: Philip Morris International
      Philip Morris International
PMI media office
T: +41
      (0)58 242 4500
E: media@pmi.com