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September 27, 2022
New Survey from Philip Morris International Reveals Strong Societal Support for Disruptive Innovations to Drive Public Health Progress
Nearly 7 in 10 respondents believe governments and businesses must work together to achieve significant change faster
The more than 17,000 survey respondents aged 21 and older believe that the development and adoption of new technologies, innovations, and capabilities can enable significant progress against a range of issues over the next 10 to 20 years, including:
- Encouraging healthier eating habits (78 percent)
- Ensuring quality and affordable healthcare for all (72 percent)
- Reducing smoking rates (65 percent)
- Eliminating hunger and malnourishment (62 percent)
“Disruptive innovation can drive progress for the world and achieve things few people imagined possible until recently,” said
The international survey also highlights the potential of positive disruption in tobacco harm reduction—with 64 percent of respondents stating that new technologies and innovations can play an important role in helping replace cigarettes with less harmful alternatives for those adults who would otherwise continue to smoke. These better alternatives exist today thanks to advances in science and technology and significant investments by PMI and other companies.
However, progress is being hindered by public policies that have failed to keep up with innovation. In many countries, the only tobacco or nicotine-containing products that can legally be sold are cigarettes. And in markets where better alternatives are available, adult smokers often cannot access these products or receive accurate information about them.
“Today, with technological advances and scientific validation, we have an unprecedented opportunity to enact a major public health breakthrough—to effectively eradicate smoking faster,” added Verdeaux. “We can make this the tipping point at which millions of adult smokers are given accurate information about and access to innovative smoke-free products that are a much better choice than continued smoking. But for that to happen, all parties—businesses, governments, public health authorities—must work together.”
To deliver positive change quickly and equitably, fresh thinking and concerted action are needed. Findings from the international survey highlight the public’s frustration with policymakers’ performance to date. Specifically:
- 41 percent of respondents believe that government and public health authorities in their countries have done a poor job of embracing new technologies and innovations to improve public health.
- 47 percent believe government and public health authorities have done a poor job of ensuring everyone in their country has access to the latest innovations and technologies that can improve public health.
Survey respondents point to collaboration between government and the private sector as a catalyst of innovation, placing it just below capital investments by private companies. Asked to select the greatest enablers of innovation, respondents returned these results:
- Entrepreneurship (76 percent of respondents say it enables innovation)
- Consumer demand (74 percent)
- Capital investments by private-sector companies (72 percent)
- Collaboration between government and the private sector (69 percent)
- Competition within the private sector (69 percent)
Select results of this new international survey are featured in PMI’s latest white paper, Rethinking Disruption: Innovating for Better in an Era of Division, which explores the dynamics of positive disruption and its potential to drive meaningful progress on tobacco harm reduction and other critical issues. To bring about much-needed change and accelerate the end of smoking, PMI is transforming for good, having fundamentally revamped not just its product portfolio but also its purpose, business model, value chain, and practices. To learn more about how PMI is delivering a smoke-free future faster, visit pmi.com/rethinkdisruption.
Povaddo conducted the online survey on behalf of PMI
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