To achieve a world without cigarettes, PMI supports ongoing efforts to secure a world without illicit trade
The independent KPMG “Stella
Report,” commissioned by PMI, reveals that in 2018 the black market
for cigarettes in the
“Beyond damaging government revenues, harming legitimate
businesses—including our own—and fueling crime in local communities, the
availability of cheap, unregulated cigarettes on the black market
undermines efforts to reduce smoking prevalence and prevent youth from
According to the report, in 2018, illicit cigarette consumption—i.e., the consumption of counterfeit and contraband cigarettes—in the E.U. was estimated at 8.6 percent of total consumption, representing 43.6 billion cigarettes.
Other findings include:
Illicit trade is a complex issue, damages many sectors, negatively impacts societies and respects neither borders nor laws. No one government or single industry can address this problem on its own; everyone has a role to play. To combat the flow of illicit goods, PMI invests in strict controls for its supply chain and supports regulations such as the FCTC Protocol to Eliminate Illicit Trade in Tobacco and the recently enacted tracking and tracing provisions under the EU Tobacco Products Directive. Furthermore, PMI continues to work with private and public actors alike to help advance the global anti-illicit trade efforts, including through PMI IMPACT, a global initiative supporting third-party projects against illegal trade and related crimes.
For more information about PMI’s illicit trade prevention efforts, visit StopIllegal.com.
About KPMG’s Stella Report:
A detailed overview of results and methodology is available here:
KPMG has developed and refined its methodology for quantifying counterfeit and contraband cigarette incidence across the E.U. since 2006. Furthermore, the report’s 2018 results have been reviewed by an independent expert panel of distinguished professionals in law enforcement, security, brand protection and tobacco control.
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