Innovating for better products

Cigarette smoking causes serious disease and the best way to avoid the harm of smoking is never to start or, if one does start, to quit. However, we also recognize that millions of adult smokers will not stop smoking unless presented with a better alternative. We believe that product innovation has the potential to benefit smokers and consequently have a positive impact on public health.



In order to achieve this potential, we must accomplish two things: First, we must develop products that have a significantly reduced health impact compared with combustible cigarettes. We have accomplished this by researching and developing smoke-free products, whose reduced-risk profile is scientifically substantiated, employing a step-by-step program derived from practices followed by the pharmaceutical industry. 

Second, in order to successfully reduce harm at the individual and population level, adult smokers must be motivated to switch to these better products rather than continuing to smoke. Here, we must continue innovating, transforming our organization, and engaging with policymakers and regulators to ensure that adults who would otherwise continue to smoke have access to smoke-free alternatives.


Integrated Report 2020




Sustainability Materiality Report

Innovating for better products blue

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Operating with excellence purple

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protecting the environment turquoise

Protecting the environment

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This online content about our Integrated Report should be read in conjunction with PMI’s 2020 Integrated Report. The information and data presented here cover the 2020 calendar year or reflect status at December 31, 2020, worldwide, unless otherwise indicated. Where not specified, data come from PMI estimates. Please also refer to 'About this report' on page 3 of the 2020 Integrated Report for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 145. In the 2020 Integrated Report and in related communications, the terms “materiality,” “material,” and similar terms, when used in the context of economic, environmental, and social topics, are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.


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