To unsmoke means to rid smoke from your life. It unites all of us, smokers and nonsmokers alike, who want to unsmoke themselves, their family, their friends. The best way to unsmoke is to quit cigarettes and nicotine completely - but the next best thing is to switch to better alternatives.
Unsmoking is happening. People are moving away from the old labels of smokers and nonsmokers, and uniting behind a common goal - a world without smoke. At PMI, we're helping to give them a voice, because it's time we all live in an unsmoked world.
Despite global efforts to encourage people to quit or not start smoking, there are still 1.1 billion smokers on the planet. The World Health Organization predicts that there will still be more than one billion smokers in 2025. It's crucial we address this issue.
We believe people want to make a difference. They want to help unsmoke the world by sharing their stories. How do we know?
Because our employees have told us.
Mauricio is one of our External Affairs directors. He unsmoked four years ago and hasn’t looked back since.
Mary-Lou, a marketing manager based in Switzerland, didn’t like the fact her mother was still smoking and persuaded her to unsmoke.
Brand retail manager Masa, who says she always does a lot for others, set herself a goal just for herself: to unsmoke her life.
Volkan decided to quit cigarettes and nicotine altogether when he and his wife were expecting their child.
Quitting cigarettes and nicotine altogether is the best choice any smoker can make. But those who would otherwise continue smoking deserve alternatives that are a better choice than continued smoking. Many smokers have either never heard of them, or the information they get is insufficient or inaccurate. Let's cut through the smoke.
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