It’s not just the cigarettes that you have to say goodbye to when you stop smoking, but all those little habits and experiences. That cigarette with the morning coffee or an evening glass of wine, the comforting routine of reaching in your bag, the camaraderie and gossip to be had among fellow colleagues or friends who smoke.
We get that. But around the world, things are evolving; and we want to be a part of that, accelerating drives to rid our world of smoke, sharing the stories of those who have committed to a smoke-free future. This is our campaign: we’re calling it unsmoke.
Think of it as a project to unite nonsmokers and smokers alike. We, the people of Philip Morris International (PMI), want the world to know that there can be a smoke-free future. Unsmoke is all about getting smoke out of your life or the lives of your family and friends.
“It’s so simple and it says exactly what we want to do,” explains Jacek Olczak, PMI's Chief Operating Officer. “We just want the world to get rid of smoke by either quitting or moving to the alternatives. We want to unsmoke the world.”
“It’s the creative expression of our smoke-free future,” adds Marian Salzman, Senior Vice President Global Communications. “For me, success is the word unsmoke being institutionalized in languages around the world, and the idea that Philip Morris International brought you the year of unsmoking.”
Despite global efforts to encourage people to quit smoking or not start at all, there are still 1.1 billion smokers on the planet, and the World Health Organization predicts that there will still be more than one billion people who smoke in 2025.
The best way to unsmoke is to quit cigarettes and nicotine completely, but the next best way is to switch to better alternatives. Our message is simple: If you don’t smoke, don’t start. If you smoke, quit. If you don’t quit, change to a better alternative.
At PMI, we are ready to unsmoke the world. Are you ready to join us?