To demonstrate that switching to our smoke-free products results in a significant reduction in the risk of disease compared to smoking, we follow a rigorous assessment program

The studies on our smoke-free products are well advanced. The results are very encouraging, especially for our tobacco heating system IQOS

They indicate that the IQOS has the potential to present less risk compared to continued smoking for adult smokers who switch to it completely. The aerosol of IQOS also has much lower levels of harmful or potentially harmful constituents, and is much less toxic than cigarette smoke.

We are committed to the highest scientific research standards and seek independent verification of the scientific data we have generated on our smoke-free products.