IQOS is our brand of innovative smoke-free products, including heated tobacco and e-vapor products.

Millions of adult smokers have already switched to IQOS heated tobacco products and stopped smoking. Following on from our original IQOS blade tobacco heating system, our new IQOS ILUMA induction tobacco heating system is our most advanced smoke-free product.

Thanks to sophisticated electronics, both our IQOS heated tobacco products heat specially designed heated tobacco units, without combustion, fire, ash, or smoke. This generates a flavorful nicotine-containing vapor, releasing the taste of heated tobacco.

Since there is no burning, the levels of harmful chemicals are significantly reduced compared to cigarette smoke, but it is important to remember that our heated tobacco products are not risk-free and deliver nicotine, which is addictive.