IQOS is our innovative tobacco heating system. It is the most advanced of our smoke-free products and nearly 14.7 million adult smokers have already switched to IQOS and quit smoking. It is available in two versions, as a three component system with pocket charger, holder, and heated tobacco unit, as well as an integrated version that combines holder and charger.

Thanks to sophisticated electronics, IQOS heats specially designed heated tobacco units to up to 350°C, without combustion, fire, ash, or smoke. This generates a flavorful nicotine-containing vapor, releasing the true taste of heated tobacco. 

Since there is no burning, the levels of harmful chemicals are significantly reduced compared to cigarette smoke, but it is important to remember that IQOS is not risk-free.