IQOS is our innovative tobacco heating system. It is the most advanced of our smoke-free products and nearly eight million adult smokers have already quit smoking and switched to IQOS.

Thanks to sophisticated electronics, IQOS heats specially designed heated tobacco units to up to 350°C, without combustion, fire, ash, or smoke. This generates a flavorful nicotine-containing vapor, releasing the true taste of heated tobacco. 

Since there is no burning, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.