Nicotine pouches

Words appear on screen reading:

Let’s talk with Gizelle Baker

Interviewer asks:

Can you categorically say then

that these products are better than a cigarette?

Gizelle Baker, Vice President External Scientific Affairs, Philip Morris International, replies:

Absolutely.

This is an easy one because when you look at a cigarette,

you've got the burning of the tobacco

that's generating more than 6,000 chemicals.

So, together with that nicotine comes 6,000 chemicals,

of which almost 100 of them are known to be harmful and cause smoking-related diseases.

When you look at a nicotine pouch, you don't have the tobacco leaf.

You're actually extracting the nicotine from the tobacco

and purifying and putting it in there.

So, their levels of exposure are going to be significantly lower,

because if you don't put it in the pouch,

they're not going to be exposed to it.

Then if you take the second look and say, well, what do we know?

These products are very similar to snus.

Snus is also a pouch-type product,

except for it has the actual tobacco still in the product,

and it's been available in Sweden for the better part of a century.

With decades of epidemiological data we know,

and the FDA in the USA actually,

when they authorized snus as a modified risk tobacco product,

they allowed us to communicate with consumers

that switching from cigarettes to snus would reduce their risk

of oral cancer, lung cancer, heart disease, stroke, and chronic bronchitis and emphysema.

And can you think about ZYN our nicotine pouch product

when it was authorized for sale in that exact same country,

they looked at the evidence on that,

compared it to cigarettes, compared it to snus,

and they came to the conclusion that snus would be the highest

or the higher limit of what you can expect from ZYN.

So, we know that cigarettes are by far the most harmful.

Snus is significantly less harmful,

and nicotine pouches are even less harmful than that,

where at worst they they're exactly the same as snus.

Words appear on screen reading:

This video is for informational purposes only

on the nicotine pouch category manufactures under strict standards.

It has no commercial intent and does not promote product use.

Nicotine is addictive and not risk-free.

Philip Morris International's logo appears on screen.