PMI products are sold in over 180 markets. In many of these, we hold the no. 1 or no. 2 positions by market share. Six of the top 15 international brands in the world are ours.
Our portfolio of international and local brands is led by Marlboro, the world’s best-selling international cigarette, which accounted for around 37 percent of our total 2019 cigarette shipment volume.
Marlboro is complemented in the premium-price category by Parliament and Virginia S. Our leading mid-price brands are L&M, Lark, Merit, Muratti, and Philip Morris. Other leading international brands include Bond Street, Chesterfield, Next, and Red & White.
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THE #1 CIGARETTE BRAND SINCE 1972
Marlboro is one of the best-known trademarks among all consumer products, and has been the world’s number-one international cigarette brand since 1972.
THE 4TH BEST-SELLING INTERNATIONAL CIGARETTE BRAND
THE 7th BEST-SELLING INTERNATIONAL CIGARETTE BRAND
THE 9th BEST-SELLING INTERNATIONAL CIGARETTE BRAND
THE 14th BEST-SELLING INTERNATIONAL CIGARETTE BRAND
THE 15th BEST-SELLING INTERNATIONAL CIGARETTE BRAND
Local heritage brands
We also own a number of important local cigarette brands, including Dji Sam Soe, Sampoerna A, and Sampoerna U in Indonesia; Fortune and Jackpot in the Philippines; Belmont and Canadian Classics in Canada; and Delicados in Mexico.
In addition to our leading international and local cigarette brand portfolio, we’re also commercializing smoke-free alternatives to cigarettes, which we call reduced-risk products (RRPs).* In this dynamic area of RRPs, we have already introduced our heated tobacco system, IQOS.
IQOS is a precisely controlled heating device into which a specially designed tobacco product under the brand names HEETS or HeatSticks is inserted. This is then heated to generate a flavorful nicotine-containing vapor. IQOS was first introduced in Nagoya, Japan in 2014. As of September 30, 2020, IQOS is available in key cities in 64 markets across the world.
* Reduced Risk Products (RRPs) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continuing smoking. PMI has a range of RRPs in various stages of development, scientific assessment, and commercialization. Our RRPs are smoke-free products that produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.