Building leading brands
PMI products are sold in 180 markets. In many of these, we hold the no. 1 or no. 2 positions by market share. Five of the top 15 international brands in the world are ours.
Our portfolio of international and local brands is led by Marlboro, the world’s best-selling international cigarette, which accounted for around 37 percent of our total 2020 cigarette shipment volume.
Marlboro is complemented in the premium-price category by Parliament. Our other leading international brands are Bond Street, Chesterfield, L&M, Lark and Philip Morris.
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Marlboro is one of the best-known trademarks among all consumer products, and has been the world’s number-one international cigarette brand since 1972.
In 2020, Marlboro’s volume outside the United States and China was 233 billion cigarettes, reinforcing its leadership position as the number-one cigarette brand worldwide and is sold in over 170 markets.
In 2013, we introduced Marlboro 2.0, featuring a more modern look for our iconic brand and since launched upgraded versions 2.5, 3.0 and 3.5.
In 2020, we introduced our new Marlboro Gold Pack Design with a more progressive and refined style.
L&M originated in the United States in 1953. In 2020, L&M had a volume of 91 billion cigarettes. It is the fourth best-selling international cigarette brand outside the United States and China and is sold in over 90 markets.
Chesterfield is the third-largest international PMI brand with a volume of 52 billion cigarettes in 2020, and is sold in over 70 markets.
The Philip Morris brand is PMI’s fourth-largest international brand with a volume of 46 billion cigarettes in 2020, and is sold in over 40 markets.
Parliament is PMI’s fifth-largest international brand, and the 14th-largest cigarette brand in the world. In 2020, Parliament volume was 35 billion cigarettes, and it is sold in approximately 40 markets, with a strong presence in Japan, Kazakhstan, Korea, Russia, Turkey, Ukraine.
Local cigarette brands
We also own a number of important local cigarette brands, including Dji Sam Soe, Sampoerna A and Sampoerna U in Indonesia; Fortune and Jackpot in the Philippines.
Smoke-free products
In addition to our leading international and local cigarette brand portfolio, we’re also commercializing smoke-free alternatives to cigarettes, which we call reduced-risk products (RRPs).* In this dynamic area of RRPs, we have already introduced our heated tobacco system, IQOS.
Our IQOS smoke-free product brand portfolio includes heated tobacco and nicotine-containing vapor products. Our leading smoke-free platform (“Platform 1”) is a precisely controlled heated device into which a specially designed heated tobacco unit is inserted and heated to generate an aerosol. Heated tobacco units (“HTU”) is a term we use to refer to heated tobacco consumables, which for us include our HEETS, Marlboro Dimensions, Marlboro HeatSticks and Parliament HeatSticks, as well as the KT&G-licensed brands, Fiit and Miix. As of June 30, 2023, PMI’s smoke-free products are available for sale in 80 markets in key cities or nationwide.
* Reduced Risk Products (RRPs) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continuing smoking. PMI has a range of RRPs in various stages of development, scientific assessment, and commercialization. Our RRPs are smoke-free products that produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.
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