PMI products are sold in 180 markets. In many of these, we hold the no. 1 or no. 2 positions by market share. Five of the top 15 international brands in the world are ours.
Our portfolio of international and local brands is led by Marlboro, the world’s best-selling international cigarette, which accounted for around 39 percent of our total 2022 cigarette shipment volume.
Marlboro is complemented in the premium-price category by Parliament. Our other leading international brands are Bond Street, Chesterfield, L&M, Lark and Philip Morris.
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The #1 CIGARETTE BRAND SINCE 1972.
The 4TH BEST-SELLING INTERNATIONAL CIGARETTE BRAND
The 7th BEST-SELLING INTERNATIONAL CIGARETTE BRAND
The 11 BEST-SELLING INTERNATIONAL CIGARETTE BRAND
THE 14th BEST-SELLING INTERNATIONAL CIGARETTE BRAND
Local cigarette brands
We also own a number of important local cigarette brands, including Dji Sam Soe, Sampoerna A and Sampoerna U in Indonesia; Fortune and Jackpot in the Philippines.
In addition to our leading international and local cigarette brand portfolio, we’re also commercializing smoke-free alternatives to cigarettes, which we call reduced-risk products (RRPs).* In this dynamic area of RRPs, we have already introduced our heated tobacco system, IQOS.
Our IQOS smoke-free product brand portfolio includes heated tobacco products. Our leading smoke-free platform (“Platform 1”) is a precisely controlled heated device into which a specially designed heated tobacco unit is inserted and heated to generate an aerosol. Heated tobacco units (“HTU”) is a term we use to refer to heated tobacco consumables, which for us include our HEETS, Marlboro Dimensions, Marlboro HeatSticks and Parliament HeatSticks, as well as the KT&G-licensed brands, Fiit and Miix. As of December 31, 2023, PMI’s smoke-free products are available for sale in 84 markets in key cities or nationwide.
* Reduced Risk Products (RRPs) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continuing smoking. PMI has a range of RRPs in various stages of development, scientific assessment, and commercialization. Our RRPs are smoke-free products that produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.