Philip Morris International Announces Support for the Establishment of the Foundation for a Smoke-Free World
LAUSANNE, Switzerland--(BUSINESS WIRE)--Sep. 12, 2017--
September 13, 2017--Philip Morris International Inc. (PMI)
(NYSE/Euronext Paris: PM) today announces its support for the
establishment of the Foundation for a Smoke-Free World.
The Foundation will fund research and encourage innovative measures to
reduce the harm caused by smoking. It will evaluate the impact that
smoke-free alternatives can have on smokers and public health, assess
the effect of reduced cigarette consumption on the industry value chain,
and measure overall progress towards a smoke-free world.
André Calantzopoulos, Chief Executive Officer of PMI, said, “There is
a unique opportunity today to significantly change the health
trajectories of the millions of men and women who continue to smoke by
offering them a better choice. The Foundation is a welcome driver of
change, at a time when a smoke-free future is clearly on the horizon. We
will welcome its recommendations to accelerate smoker adoption of less
PMI currently expects to support the Foundation by contributing
approximately USD 80 million per year, depending on the Foundation's
requirements and operations, over the next 12 years, beginning in 2018.
This sustained support reflects PMI’s commitment to making a smoke-free
world a reality.
The Foundation is an independent body, governed by its Board of
PMI is a leading international tobacco company, with six of the world's
top 15 international brands and products sold in more than 180 markets.
In addition to the manufacture and sale of cigarettes, including Marlboro,
the number one global cigarette brand, and other tobacco products, PMI
is engaged in the development and commercialization of Reduced-Risk
Products (“RRPs”). RRPs is the term PMI uses to refer to products that
present, are likely to present, or have the potential to present less
risk of harm to smokers who switch to these products versus continued
smoking. Through multidisciplinary capabilities in product development,
state-of-the-art facilities, and industry-leading scientific
substantiation, PMI aims to provide an RRP portfolio that meets a broad
spectrum of adult smoker preferences and rigorous regulatory
requirements. For more information, see www.pmi.com
Media enquiries Philip Morris International Media Office T:
+41 (0)58 242 4500 E: firstname.lastname@example.org
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