It's Time to Unsmoke

It's time to start a conversation. There are over one billion smokers worldwide, and despite all the initiatives to stop people smoking, it’s estimated there will be still be over one billion smokers in 2025. It's time to find new ways to address this issue. So let's talk.

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It's Time

An initiative from Philip Morris International to advocate for change in public health and move beyond ideological fights.

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It's Time to Talk Facts 5 min read
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Why can't we say more? 5 min read
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PMI's Dr. Moira Gilchrist explains It's Time

5 min read
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It's Time to join the conversation 5 min read
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Accepting our critics' challenge to produce smoke-free alternatives 3 min read

Open Mic

Philip Morris International wants to open up conversations. Our "Open Mic" stage allows us to foster civilized debate around the world.

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Cannes Lion 2019

Philip Morris International went to Cannes to open up debates and listen to the responses.
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Celebrating inclusion & diversity 3 min read
PMI Cannes Lions Open Mic Rain Dove
How to make the world a better place 3 min read
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What does community mean to you?

4 min read
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The Power of Truth 5 min read
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The Facts: Why we went to Cannes 3 min read
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Our Initiatives

Week of Women at PMI

At PMI, we take the opportunity of International Women's Day to show our appreciation for some of our female employees around the world and celebrate them with a Week of Women.

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A passion for gender balance

4 min read
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Project 42

5 min read

The crusaders of change at PMI

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Week of Women Week of Women - Iraci Ludvina Goelzer Alapont

Cheerful, warm, energetic team player, 45-year stalwart: Meet Iraci from Brazil, one of 42 inspiring women highlighted for PMI’s Week of Women.

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Week of Women Week of Women - Farah Nafi

She inspires integrity, embraces agility and keeps her eye on the ball: Meet Farah, a project lead and award-winning Jordanian basketball star.

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Week of Women Week of Women - Mimi Kurniawan

Generous, raising the bar, walking the walk: Meet Mimi from Indonesia, an inspirational Vice President who’s gone from factory floor to senior management.

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Week of Women Week of Women - Christina Flampouri

Breaking stereotypes, fiercely courageous, climber of the seven summits of the world: Meet Christina, a Remote Coach Manager based in Greece.

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Week of Women Week of Women - Niti Nadarajah

A strong advocate, balancing career and motherhood, loves a challenge: Meet Niti, a Senior Legal Counsel at PMI in Australia.

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Engaging society

PMI wants to start conversations and put adult smokers at the center of the discussion. Find out more about how we are trying to unsmoke the world.