Smoke-free alternatives have a role to play in public health. 
While it’s best to quit cigarettes or never start smoking, smokers who don’t quit have a right to choose better alternatives. 
Society needs the right regulation to support those better choices.

Together, we can write a new chapter of tobacco control policy – where all perspectives are valued, debated in public, and focused on the best interests of the men and women who would otherwise continue smoking.

What is unsmoke your mind?

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Lessons learned from prohibition

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Science can unlock the door to a smoke-free world

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From profits to consumer connections: Why businesses need women at the top

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Trump - Thunberg: What can be learned from this?

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Through our Unsmoke Your Mind initiative, we’re inviting all parties to engage in an open and transparent dialogue to achieve a smoke-free future, with better alternatives to continued smoking serving as an additional tool to help address this global public health issue.

We’re asking policy makers to base decisions on scientific facts and reasoned dialogue. To acknowledge the growing demand for smoke-free alternatives. To challenge outdated perspectives. To see opinions informed by misleading rhetoric for what they are: a barrier to progress.


Pragmatic answers to tough questions for a smoke-free future

The cultural and business transformation PMI is undergoing is built on transparency – on being open and honest about even the most uncomfortable questions.  In our white paper “Unsmoke Your Mind: Pragmatic answers to tough questions for a smoke-free future”, we have set out to address five questions relevant to the topic of delivering a smoke-free future.

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It’s essential we all put people at the center. Is keeping adult smokers uninformed about better alternatives really acting in their best interests? We have transformed our business to deliver better alternatives to the millions of men and women who would otherwise continue smoking. Now we’re inviting decision makers to deliver regulations that help support better choices.

By recognizing the role robust, science-backed products play in moving these men and women away from cigarettes, we can collectively deliver a smoke-free future for everyone.



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