When it comes to science and research, we set ourselves high standards, and our scientific methods are inspired by the pharmaceutical industry. We share our scientific findings publicly and encourage others to review our work. Our vision is to offer current adult smokers a better choice than continued smoking. How are we making this vision a reality? By developing a portfolio of smoke-free products that deliver nicotine without burning tobacco and which current adult smokers find satisfying.
Cutting-edge research and technology
The problem with burning
What happens when you light a cigarette? Burning tobacco creates the vast majority of harmful chemicals. Find out why.3 min read