PMI's Vision For A Smoke-free Future (Without Cigarettes)


A view from inside The Cube, PMI’s research and development facility in Neuchâtel, Switzerland.

PMI's Vision For A Smoke-free Future (Without Cigarettes)

Jacek Olczak, CEO of Philip Morris International, speaks to camera:

This company is about the progress.

This company wants to change the world.

If we can get there, this is going to be phenomenal.

[Classical music]

Text on screen reads: We've built the world's most successful cigarette company,

but we have thoroughly transformed,

taking great strides towards realizing our vision of replacing cigarettes for good.

Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer for PMI, speaks to camera:

This company has had the courage,

the visionary leadership,

to establish a new direction, to disrupt the category.

Text on screen reads:

It's why we've invested more than $10.5 billion to date

and employed over 1,500 scientists, engineers and R&D experts to develop our smoke-free products.

Michael Voegele, Chief Digital and Information Officer for PMI, speaks to camera:

I think it’s a unique challenge, being part of a team that revolutionizes the industry.

Text on screen reads:

It's our ambition that within the next two years, more than 50 percent of our net revenue will come from smoke-free products.

Jacek Olczak continues speaking:

The big aspirations address the problem of smoking,

going smoke-free,

over 50 percent of revenues coming from this product.

This is very ambitious and that calls for a progress.

Marian Salzman, Senior Vice President, Global Communications* for Philip Morris International, speaks to camera:

We’ve said yes to people when they want to ask us questions.

We’ve told them the truth when they’ve posed the questions.

Text on screen reads:

With the right regulatory encouragement and support from civil society

we believe many countries can end cigarette sales within 10 to 15 years.

Jacek Olczak continues speaking:

If you compare it to many other industries

which also were going for some transformation driven by the product,

nobody is coming that close, as we are.

Text on screen reads:

Innovation, science and technology drive our transformation,

helping us deliver a better, smoke-free future.

Philip Morris International logo appears.

Text on screen reads:

It's always better to quit tobacco and nicotine altogether, but those who don't, deserve access to and accurate information about better alternatives to cigarettes.

Music ends.

* On January 1, 2024, Marian Salzman was appointed Senior Vice President & Chief Corporate Citizenship Officer.

PMI’s vision for a smoke-free future (without cigarettes)

24 Apr 2023 · 1:47 to watch

Why is one of the biggest tobacco companies in the world committed to delivering a future without cigarettes? Because it’s the right thing to do for our consumers, our shareholders, and society at large.

And, we believe adult smokers, who don’t quit cigarettes, should have access to better alternatives that have been scientifically substantiated to reduce harm, when compared to cigarettes.

The World Health Organization estimates there are approximately one billion smokers in the world todayand come 2025 that number will be roughly the same. 

Their best choice is, without a doubt, to quit tobacco and nicotine altogether. However, many don’t. 

Each year, more than nine in ten smokers continue smoking cigarettes.

Smoke-free products such as heated tobacco and e-cigarettes should be available to those smokers.

That’s why we’ve invested more than USD 12.5 billion (as of December 31, 2023) on researching and developing smoke-free products thatwhilst not risk-freeare a much better choice for adults who would otherwise continue to smoke. 

As a company, we are transformingbut we cannot achieve a smoke-free future alone. 

We know we have a long road ahead of us to earn the trust and active cooperation needed to achieve this world-changing vision, and we’re working closely with scientists, governments and public health experts to make our vision a reality.



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