PMI's vision for a smoke-free future (without cigarettes)

Why is one of the biggest tobacco companies in the world committed to delivering a future without cigarettes? Because it’s the right thing to do for our consumers, our shareholders, and society at large.

And, we believe adult smokers, who don’t quit cigarettes, should have access to better alternatives that have been scientifically substantiated to reduce harm, when compared to cigarettes.

The World Health Organization estimates there are approximately 1.1 billion smokers in the world today – and come 2025 that number will be roughly the same. 

Their best choice is, without a doubt, to quit tobacco and nicotine altogether. However, many don’t. 

Each year, more than nine in ten smokers continue smoking cigarettes.

Smoke-free products such as heated tobacco and e-cigarettes should be available to those smokers.

That’s why we’ve invested more than $8bn (as of March 2021) on researching and developing smoke-free products that – whilst not risk-free – are a much better choice for adults who would otherwise continue to smoke. 

As a company, we are transforming – but we cannot achieve a smoke-free future alone. 

We know we have a long road ahead of us to earn the trust and active cooperation needed to achieve this world-changing vision, and we’re working closely with scientists, governments and public health experts to make our vision a reality.