Music starts.

Word appear on screen:

We built the world's most successful cigarette company

But now we've committed to stop selling cigarettes for good.

Voiceover begins:

Jacek Olczak, CEO, Philip Morris International speaks:

The evidence is clear.

Smoke-free alternatives can accelerate the end of smoking.

Words appear on screen

That's why we have a range of products

that give adult smokers better alternatives to cigarettes.

Emmanuel Babeau, Chief Financial Officer, Philip Morris International speaks:

I believe that nobody today can seriously challenge how genuine we are in delivering this ambition.

Words appear on screen:

The proof?

Around 23 million adults have switched to our leading heated tobacco product.

and stopped smoking.

Voiceover of Stacey Kennedy, President Americas and CEO PMI's US business, is heard:

We are building our company's future around better alternatives to smoking.

Words appear on screen:

... and 38.6million adults are now using our range of smoke-free products in 95 markets.

across the globe.

Source: PMI Q1 earnings 2025.

Scott Coutts, Senior Vice President Operations, Philip Morris International, speaks to camera:

When we say we want to do something, we can change the industry as we're doing today.

Serge Maeder, Global Head of RRP System Innovation, Philip Morris International, speaks to camera:

We have a chance in the next 10 years to go full smoke-free products in PMI.

Words appear on screen:

By 2030, we aim to have more than

2/3rds of our net revenue come from our smoke-free business.

We are currently at 42%.

Source: PMI Q1 earnings 2025.

Jacek Olczak, CEO, Philip Morris International, speaks to camera:

The world has to move now to help smokers to move to the better alternative.

Stefano Volpetti, President SFP Category and CCO, Philip Morris International, speaks to camera:

We are sitting on something that can change the trajectory of public health.

Words appear on screen:

In 2020, the FDA authorized the marketing of our leading

heated tobacco brand as a modified risk tobacco product.

Badrul Chowdhury, Chief Life Sciences Officer, SFP, Philip Morris International, speaks to camera:

You actually have a product where the 100 or so chemicals

which are known to be harmful are reduced or eliminated.

That's the scientific breakthrough.

Words appear on screen: Smoke-free products are not risk-free and contain nicotine, which is addictive.

And in 2025 the FDA authorized our Number 1 nicotine pouch brand,

making it the 1st of its kind to be authorized.

Moira Gilchrist, Chief Communications Officer, Philip Morris International, speaks:

The science never stops. The investigation never stops.

And we're determined to provide the evidence that will convince regulators, not just FDA.

Stefano Volpetti speaks to camera:

We're going to get there faster if society, health regulators help us because

we have a responsibility to consumers out there to provide them with better alternatives.

Jacek Olczak speaks:

We can be saying, remember when people smoke?

It's time to make smoking history.

Philip Morris International's logo appears on screen.