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        HOME Videos
        People wearing headphones and watching a monitor

        Our videos

        Learn more about Philip Morris International (PMI) and our smoke-free journey.

        PMI’s transformation

        Jacek Olczak, CEO of Philip Morris International

        Inaction has consequences

        2:22 to watch
        Close-up of a clock

        It's time to make smoking history

        2:21 to watch
        Jacek-Olczak-Concordia-2021-filter-thumb2

        Resiliency requires innovation, inclusion and trust in science

        11:37 to watch

        Our science

        Car winding through a country road

        Tobacco harm reduction is central to the delivery of a smoke-free future

        2:01 to watch
        Burning match Getty thumbnail

        Why burning is the main problem

        1:15 to watch
        Farmers working in tobacco fields

        What is nicotine?

        0:57 to watch
        Black and white smoke

        The difference between cigarette smoke and smoke-free product vapor

        2 min read
        PMI people terrace OG thumbnail

        The difference between e-cigarettes and heated tobacco products

        0:54 to watch
        Brazil tobacco field thumbnail

        The difference between tobacco, smoke and nicotine

        0:46 to watch
        man-sorting-tobacco-gradient

        The importance of taste

        1:14 to watch

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