Title: What’s the difference between an e-cigarette and a heat-not-burn product?

E-cigarettes vaporize a flavored liquid solution.

The solution is aerosolized and the generated aerosol-commonly referred to as ‘vapor’ – is inhaled.

E-cigarettes liquids usually contain nicotine, but they do not contain tobacco.

Heat-not-burn products always use tobacco.

They heat the tobacco without igniting it to release the flavor and the nicotine

Neither devices burn tobacco,

So they should release significantly lower levels of harmful and potentially harmful chemicals compared to a traditional cigarette.

*This is subject to scientific substantiation on a product by product basis.

As a result they are a much better choice for adult smokers than continued smoking.

The best choice any smoker can make is to quit cigarettes and nicotine use altogether.

Smoke-free alternatives are only for adult smokers who would otherwise continue smoking.

They are not risk-free and contain nicotine, which is addictive.