Moira Gilchrist on the WHO’s latest tobacco report
Dr. Moira Gilchrist, VP of Strategic and Scientific Communications at PMI, speaks to camera:
The WHO's report misses one crucial scientific point.
It's the burning of tobacco that causes the production of the vast majority
of the harmful chemicals that cause smoking-related diseases.
It's not tobacco itself.
Today, not all tobacco products are the same.
And we believe that smokers who don't quit
deserve to have information about the difference
between cigarettes and smoke-free alternatives.
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